Executive Summary

Aug 2019
PROSPECTS
Demand declines due to smartphone usage and pre-installed systems in new cars

In-car entertainment volume and current value sales declined consistently over 2014-2019, and the negative trend is expected to persist over the forecast period. Demand for in-car navigation devices will continue to fall due to saturation, cannibalisation by smartphones and the fact that many new cars now come with built-in GPS systems.

Car ownership trends offer little comfort for in-car entertainment

Given that many new vehicles sold in France now come with pre-installed GPS and media systems, the fortunes of in-car entertainment are increasingly tied to second-hand car sales. Following a record year in 2017, 2018 saw a significant downturn in used car sales.

In-car navigation producers diversify as aftermarket sales fall

With demand for aftermarket in-car navigation devices in long-term decline, recent years have seen more producers diversify into other areas or shift their focus from business-to-customer to business-to-business sales. For example, TomTom now supplies connected car services for Hyundai and Kia vehicles sold in Europe.

COMPETITIVE LANDSCAPE
TomTom and Garmin make gains as smaller players struggle

TomTom remained the dominant brand in in-car navigation in volume terms in 2019, with Garmin finishing second. While both recorded volume sales declines, their volume shares in the category increased from 2018, as they continued to outperform most competitors thanks to early mover advantages, wide distribution, regular innovations and high levels of brand awareness among consumers.

TomTom Go Premium offers advanced connectivity and functions

March 2019 saw TomTom launch TomTom Go Premium. Thanks to built-in Wi-Fi connectivity, this state-of-the-art in-car navigation device can provide constantly updated route mapping services and traffic information, and share the vehicle’s location and expected arrival time with Android smartphone contacts.

Innovation bolsters Pioneer’s lead in in-car speakers and in-dash media players

Pioneer remained the leading brand in in-car speakers and in-dash media players in 2019. Despite registering volume sales declines, the brand saw its volume shares in both categories increase steadily towards the end of the review period.

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In-Car Entertainment in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of In-Car Entertainment in France?
  • What are the major brands in France?
  • What is the growth rate for in-car navigation devices?
  • How will digital radio broadcast affect sales of in-car media players?
  • How have in-car entertainment sales been affected by the economic downturn?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

In-Car Entertainment in France - Category analysis

HEADLINES

PROSPECTS

Demand declines due to smartphone usage and pre-installed systems in new cars
Car ownership trends offer little comfort for in-car entertainment
In-car navigation producers diversify as aftermarket sales fall

COMPETITIVE LANDSCAPE

TomTom and Garmin make gains as smaller players struggle
TomTom Go Premium offers advanced connectivity and functions
Innovation bolsters Pioneer’s lead in in-car speakers and in-dash media players

CATEGORY DATA

Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Consumer Electronics in France - Industry Overview

EXECUTIVE SUMMARY

Producers focus on adding value as volume sales potential remains limited
Consumers show growing preference for smarter devices with cutting-edge tech
Samsung maintains market lead but faces intense competition
Internet retailing set to become the leading distribution channel
Innovation and upgrading expected to lift market performance

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources