In 2022, the premium segment has still been the most competitive within smartphones in China, due to both structural and financial reasons. Huawei’s sudden near-death has left the space wide open for companies to take over, while the high prices consumers are willing to pay for high-end smartphones always mean high profitability.
Smartphone manufacturers are expanding their product portfolios in pursuit of a grand AIoT strategy that may, eventually, boost their smartphone sales. On the other hand, leading players in other industries, most notably the automobile industry, also have their eyes on smartphone manufacturing to support the building of “smart cockpits”.
The share of e-commerce within sales of smartphones is maintaining its growth momentum, as the pandemic has been reshaping consumption patterns. Nevertheless, pandemic-related restrictions often randomly block logistics channels for cross-city deliveries, which are essential for online retailers in China.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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