The high share of premium models and relatively short replacement cycles are signs that smartphones are often replaced by Austrian consumers for reasons of fashion and prestige. The sharp rise in the cost of living towards the end of the review period, and a persistently tense economic climate, could see consumers make more conservative choices and replace their smartphones less frequently in the short to medium term.
An increasing focus on sustainability could also play a role in smartphone’s performance in the forecast period. Closely related to this is the nationwide Reparaturbonus campaign, introduced in mid-2022 to promote repairs of electronics and appliances as part of more sustainable lifestyles.
The rapid successes of Xiaomi and Vivo are indicators that the race in smartphones is likely to be much more open in the forecast period than during the review period, when the competitive landscape was relatively concentrated. With consumers likely to make more price-conscious purchasing decisions, the competition is set to intensify.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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