Smartphones are expected to play an ever more important role in the everyday lives of consumers in the forecast period. Supported by projected population growth, overall mobile phone retail volume sales are expected to remain at a high level, while retaining slight-to-moderate growth potential.
The average retail unit price (constant 2022 prices) in smartphones and, therefore, mobile phones overall, is expected to increase, albeit slowly, through the forecast period. On the other hand, the average retail unit price of feature phones is set to drop as players try to maintain demand.
In light of the downfall of Huawei and fast success of Xiaomi, smartphones is set to become an increasingly open competitive landscape in the forecast period. Due to Austrian consumers’ increasing willingness to try out new brands, the strong leader Samsung could cede some ground to emerging competitors like Vivo, OnePlus, Nokia, TCL and ZTE.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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