After several years in a row dealing with crises, including the pandemic, the social unrests from 2019, and the resulting retailing difficulties, it is expected that mobile phones in Chile will settle down and see a fairly flat performance over the forecast period, with just a minimal positive retail volume CAGR, although value growth is set to remain higher as prices rise strongly. Given the inflationary scenario that has been hitting the country, it is expected that frugal behaviour will continue, and consumers will delay the replacement of their devices as much as possible, as well as looking for cheaper alternatives with the best technology available.
The high pace at which the 5G network in Chile is being implemented is expected to help to drive sales of new models of smartphones that offer 5G capability. Until 2023, many consumers saw 5G as dispensable technology, which would not make much difference, and was not amongst their main criteria when purchasing a new mobile phone.
The trend towards purchasing cheap flagship mobile phones is expected to continue in the forecast period. However, even though Chilean consumers are very brand-driven, they also have a very good perception of new brands compared with consumers in neighbouring countries, This scenario is expected to lead newer brands such as Vivo, Oppo, and Xiaomi to increase their penetration and have their chance to conquer the consumer group that is searching for the most cost-effective option available.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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