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Country Report

Mobile Phones in

Mobile Phones in Germany

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced mobility accelerates sales decline in 2020

Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already.

Lack of major innovations means another year of decline for mature smartphones

As is typical for a mature product area, smartphone volume sales in Germany will continue to decline in 2020, only seeing slightly positive current value growth due to higher unit prices. Fewer replacement purchases is the main factor behind the decline, as the majority of Germans already own at least one smartphone.

The big players are increasing average unit prices

Better cameras as well as the consumer willingness to pay more for a long-term usable smartphone paired with less innovation has been pushing up smartphone average unit prices in Germany, which is expected to continue in the next few years. As of 2020, the replacement cycle was still just under two years, but is expected to increase rapidly in the coming years, as innovation declines and consumers move their attention from hardware towards software.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Germany?
What are the major brands in Germany?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced mobility accelerates sales decline in 2020

Lack of major innovations means another year of decline for mature smartphones

The big players are increasing average unit prices

RECOVERY AND OPPORTUNITIES

Recovery will be slow in the coming years in the wake of the COVID-19 pandemic

Chinese manufacturers continue trying to gain a foothold in mobile phones in Germany

Feature phones – an evergreen in Germany with comeback potential?

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mobile Phones in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced mobility accelerates sales decline in 2020

Lack of major innovations means another year of decline for mature smartphones

The big players are increasing average unit prices

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Mobile Phones in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced mobility accelerates sales decline in 2020

Lack of major innovations means another year of decline for mature smartphones

The big players are increasing average unit prices

RECOVERY AND OPPORTUNITIES

Recovery will be slow in the coming years in the wake of the COVID-19 pandemic

Chinese manufacturers continue trying to gain a foothold in mobile phones in Germany

Feature phones – an evergreen in Germany with comeback potential?

CATEGORY DATA

Consumer Electronics in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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