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Learn moreOct 2020
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Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already.
As is typical for a mature product area, smartphone volume sales in Germany will continue to decline in 2020, only seeing slightly positive current value growth due to higher unit prices. Fewer replacement purchases is the main factor behind the decline, as the majority of Germans already own at least one smartphone.
Better cameras as well as the consumer willingness to pay more for a long-term usable smartphone paired with less innovation has been pushing up smartphone average unit prices in Germany, which is expected to continue in the next few years. As of 2020, the replacement cycle was still just under two years, but is expected to increase rapidly in the coming years, as innovation declines and consumers move their attention from hardware towards software.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Germany market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.