Slight volume declines are forecast for mobile phones in Germany throughout the forecast period, maintaining the pattern observed in recent years. The main driver of this development will be the trend towards sustainability, which is leading to longer replacement cycles, as well as the potential for greater substitution by refurbished smartphones and ongoing supply chain problems.
The refurbished smartphones segment is growing rapidly, because many consumers see the advantage in having good technology at a fraction of the price of new. The success factor lies with the companies that sell used devices, doing so in such a way that the purchaser does not have the impression that it is a used device when buying it.
E-commerce penetration in Germany is lower than in many neighbouring European countries, although uptake was accelerated by the pandemic. While a lot of online purchases are still made through laptops, a growing proportion of online shopping is done via smartphones.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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