Senior citizens are the main audience for feature phones. However, the prevalence of the internet and the popularity of Facebook and Line have pushed these older consumers to enjoy online browsing, shopping, content-sharing among friends and chatting in groups.
Chinese brand expansion is moving fast as players employ aggressive strategies to gain share and make their mark in smartphones. Third-ranked Oppo launched its Reno 6 and Reno 6 pro in 2021 and Find X5 Pro series in April 2022.
Digital payments began to boom during the review period. Payment solutions through smartphones are extremely convenient and attractive to Taiwanese consumers.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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