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Country Report

Mobile Phones in

Mobile Phones in Hong Kong, China

13 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphone sales decline whilst prices gain momentum

Flagship smartphones are extending their life cycle. According to reliable sources, flagship phones could soon last for 3-4 years.

Large screens grab attention

Smartphones with screen size above 5.5 inches (14cm) were attracting attention in 2018.

Phone plans are getting cheaper

Amid a plethora of new smartphone releases, mobile operators are racing to offer steep discounts to lure new customers into joining their data plans. CSL, China Mobile, Three and SmartTone, the main contenders in Hong Kong, cut the price of their data plans by as much as 25% in 2018.

COMPETITIVE LANDSCAPE

Huawei advances

Despite Apple, Samsung, LG and Huawei holding the top positions in mobile phone in Hong Kong, their volume sales growth was mixed in 2018. The popularity of Huawei phones continued to increase in Hong Kong as the Chinese brand picked up momentum and gained the most volume share in 2018.

Appetite for Apple iPhone diminishes

Apple iPhone’s retail volume share in smartphones globally has been declining; in Hong Kong its share peaked in 2015 but declined steadily to reach its lowest point in 2018. iPhone had been encountering quality issues in Hong Kong; multiple buyers had reported that their phone would not boot properly.

Smaller brands’ uprising

Smaller Chinese brands have been causing ripples in the Hong Kong smartphone scene as brands like Oppo, OnePlus and Xiaomi have been gaining a lot of attention. These phones are known for their high-quality specs, which are comparable to juggernaut products like the flagship-level iPhone and Galaxy, at half the price.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Hong Kong, China?
What are the major brands in Hong Kong, China?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Smartphone sales decline whilst prices gain momentum

Large screens grab attention

Phone plans are getting cheaper

COMPETITIVE LANDSCAPE

Huawei advances

Appetite for Apple iPhone diminishes

Smaller brands’ uprising

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Overall sales volume affected as consumer electronics are more durable and multifunctional connected devices steal volume share from traditional categories

Smartphones and wireless speakers replacing point-and-shoot cameras, in-car navigation systems and portable multimedia players

Apple and Samsung continue to lead, but Huawei’s volume growth accelerates

Electronics and appliance specialists are where Hong Kong consumers look for electronics

Declining volume expected to improve over the forecast period as popularity of wireless devices continues to increase

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphone sales decline whilst prices gain momentum

Large screens grab attention

Phone plans are getting cheaper

COMPETITIVE LANDSCAPE

Huawei advances

Appetite for Apple iPhone diminishes

Smaller brands’ uprising

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Mobile Phones in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Smartphone sales decline whilst prices gain momentum

Large screens grab attention

Phone plans are getting cheaper

COMPETITIVE LANDSCAPE

Huawei advances

Appetite for Apple iPhone diminishes

Smaller brands’ uprising

CATEGORY DATA

Consumer Electronics in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Overall sales volume affected as consumer electronics are more durable and multifunctional connected devices steal volume share from traditional categories

Smartphones and wireless speakers replacing point-and-shoot cameras, in-car navigation systems and portable multimedia players

Apple and Samsung continue to lead, but Huawei’s volume growth accelerates

Electronics and appliance specialists are where Hong Kong consumers look for electronics

Declining volume expected to improve over the forecast period as popularity of wireless devices continues to increase

MARKET DATA

SOURCES

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