Mobile Phones in Hong Kong, China

PROSPECTS

Smartphone sales decline whilst prices gain momentum

Flagship smartphones are extending their life cycle. According to reliable sources, flagship phones could soon last for 3-4 years.

Large screens grab attention

Smartphones with screen size above 5.5 inches (14cm) were attracting attention in 2018.

Phone plans are getting cheaper

Amid a plethora of new smartphone releases, mobile operators are racing to offer steep discounts to lure new customers into joining their data plans. CSL, China Mobile, Three and SmartTone, the main contenders in Hong Kong, cut the price of their data plans by as much as 25% in 2018.

COMPETITIVE LANDSCAPE

Huawei advances

Despite Apple, Samsung, LG and Huawei holding the top positions in mobile phone in Hong Kong, their volume sales growth was mixed in 2018. The popularity of Huawei phones continued to increase in Hong Kong as the Chinese brand picked up momentum and gained the most volume share in 2018.

Appetite for Apple iPhone diminishes

Apple iPhone’s retail volume share in smartphones globally has been declining; in Hong Kong its share peaked in 2015 but declined steadily to reach its lowest point in 2018. iPhone had been encountering quality issues in Hong Kong; multiple buyers had reported that their phone would not boot properly.

Smaller brands’ uprising

Smaller Chinese brands have been causing ripples in the Hong Kong smartphone scene as brands like Oppo, OnePlus and Xiaomi have been gaining a lot of attention. These phones are known for their high-quality specs, which are comparable to juggernaut products like the flagship-level iPhone and Galaxy, at half the price.

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