Executive Summary

Aug 2019
PROSPECTS
Competitive prices and innovation offer strong growth potential for smartphones

Sales of smartphones in Egypt grew strongly in 2018 and 2019. Growth was supported by two major developments.

Tablet-like smartphones satisfy the demand for larger screens and quality viewing

Smartphones is being driven by more competitive prices, larger screen sizes and improved features, including better quality cameras. New features like dual front cameras and better camera resolution are boosting sales due to the high popularity of posting photos on social media.

Players and retailers make devices more affordable to push sales

Before the inflation and floating of the Egyptian pound, when the foreign currency was subsidised by the government, purchasing electronic devices, especially mobile phones, from GCC countries, for example, was much cheaper than buying in Egypt. However, this is changing as the gap in prices between locally-sold devices and those obtained from abroad decreases significantly.

COMPETITIVE LANDSCAPE
Samsung leverages on brand name and innovation to resist growing competition

Samsung remains the leading brand in smartphones, although its retail volume share continues to decrease in the face of growing competition, not least from Chinese giants Huawei and Xiaomi. Samsung is still known in Egypt for its established brand name and high-quality after-sales service, as well as a wide variety of devices at competitive prices.

Chinese brands make inroads with good price-quality ratios

Huawei has quickly emerged as a strong competitor to Samsung in smartphones. The player benefits from the offer of models with many features and very competitive prices, supported by strong marketing campaigns.

First Egyptian manufacturer sets expansion plans to gain significant volume share

SICO Technology, Egypt’s first smartphone manufacturer, sells locally-made Nile X smartphones at highly competitive prices. The company already exports these devices to GCC countries, while expanding across Africa to Kenya, Morocco, the Democratic Republic of Congo, South Africa, Nigeria, Mozambique and Ghana.

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Mobile Phones in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Egypt?
  • What are the major brands in Egypt?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Mobile Phones in Egypt - Category analysis

HEADLINES

PROSPECTS

Competitive prices and innovation offer strong growth potential for smartphones
Tablet-like smartphones satisfy the demand for larger screens and quality viewing
Players and retailers make devices more affordable to push sales

COMPETITIVE LANDSCAPE

Samsung leverages on brand name and innovation to resist growing competition
Chinese brands make inroads with good price-quality ratios
First Egyptian manufacturer sets expansion plans to gain significant volume share

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Consumer Electronics in Egypt - Industry Overview

EXECUTIVE SUMMARY

Players and consumers adapt to the economic situation to improve the volume growth performance in 2019
Retailers use convenient payment plans and promotions to sustain demand
Move to local manufacturing base as Chinese brands flow into the industry
Manufacturers and specialist retailers expand their reach through internet retailing
Improving economy and growing competition offer volume growth potential

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources