While smartphone volume sales across the Middle East and Africa suffered declines in 2020, Egypt recorded growth and an overall positive performance. Although the COVID-19 pandemic and subsequent restrictions negatively affected volume sales in the first two quarters of 2020, the sales made in the third and fourth quarter were an impressive rebound for most brands, boosted by consumer need for better accessibility to the internet in order to accommodate to their new lifestyle of studying and working remotely, and to access the newly digitalised services offered from the government.
Samsung Corp will retain its leadership in 2021 and will even see value share growth. Likewise, Chinese brands will also witness a remarkable development in their market share in 2021.
In recent years, consumers have become more dependent on e-commerce when it comes to smartphones, and this behaviour has been further boosted in response to the COVID-19 pandemic as more consumers have discovered the channel. Those who were previously reluctant to trust e-commerce, were forced to use the channel in 2020 and after having an overall positive experience will be more likely to use e-commerce again in the future.
Over the forecast period, 5G is expected to become further explored. While Intel and Ericsson had a multi-year agreement to work on the new infrastructure towards the end of the review period, Ericsson had also partnered Etisalat Misr and has a Memorandum of Understanding (MoU) with Telecom Egypt (TE) to explore 5G options.
Over the forecast period, unit prices of smartphones are expected to decline. From the manufacturer’s side, brands are working on offering more affordable smartphones with several approaches.
Demand for smartphones over the forecast period could potentially be impacted by the application of a 5% “financial development fee” after the country’s parliament, the House of Representatives, approved a draft law which aims to impose the fee in a number of goods including mobile phones, in an effort to help mitigate the significant cost of the pandemic on the national economy. This news was met with disapproval from The Federation of Egyptian Chambers of Commerce, which lobbied the government in an attempt to persuade it to not to go ahead with the levy, as it argued that the additional tax would drive up prices and slow Egypt’s attempts for further efforts to becoming a digital society.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page