Sales of smartphones in Egypt grew strongly in 2018 and 2019. Growth was supported by two major developments.
Smartphones is being driven by more competitive prices, larger screen sizes and improved features, including better quality cameras. New features like dual front cameras and better camera resolution are boosting sales due to the high popularity of posting photos on social media.
Before the inflation and floating of the Egyptian pound, when the foreign currency was subsidised by the government, purchasing electronic devices, especially mobile phones, from GCC countries, for example, was much cheaper than buying in Egypt. However, this is changing as the gap in prices between locally-sold devices and those obtained from abroad decreases significantly.
Samsung remains the leading brand in smartphones, although its retail volume share continues to decrease in the face of growing competition, not least from Chinese giants Huawei and Xiaomi. Samsung is still known in Egypt for its established brand name and high-quality after-sales service, as well as a wide variety of devices at competitive prices.
Huawei has quickly emerged as a strong competitor to Samsung in smartphones. The player benefits from the offer of models with many features and very competitive prices, supported by strong marketing campaigns.
SICO Technology, Egypt’s first smartphone manufacturer, sells locally-made Nile X smartphones at highly competitive prices. The company already exports these devices to GCC countries, while expanding across Africa to Kenya, Morocco, the Democratic Republic of Congo, South Africa, Nigeria, Mozambique and Ghana.
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This industry report originates from Passport, our Consumer Electronics market research database.