Competitive Landscape
Lenovo Gains on Samsung as Majors Shift Away From Entry-Level
The competitive environment for mobile phones is moderately concentrated, with the top two manufacturers, Samsung Electronics México SA de CV and Lenovo Mexico S de RL de CV (Motorola), holding a combined retail volume share of 62% in 2026. While Samsung’s share has increased overall from 26% in 2021, it lost ground from 36% in 2025 to 34% in 2026, while Lenovo's share has fluctuated to sit at 28%.
Honor and Infinix Disrupt Mid-Tier as Operator Deals Reshape Supply
Emerging brands such as Honor and Infinix are performing well in 2026, each deploying distinct growth strategies. Honor’s rise is marked by its ability to secure listings with all three national mobile operators, which is a rare feat for a newcomer, while launching a full product ladder from flagship to mid-range, ensuring presence at every price point of interest to sales staff and consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce changing the retail landscape?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Mexico - Category analysis
Key Data Insights
Mobile Phones Summary
Xiaomi Shifts Premium Strategy to Capture Rising Handset Values
Oppo Accelerates Mid-Tier Disruption with Aggressive Launch Pricing
Replacement Behaviour and the Circular Market Reshape Lower-Tier Demand
Refurbished Supply Set to Fill Entry-Level Gap as Smartphones Dominate
Financing and Carrier Restructuring to Reshape Channel Competition
Lenovo Gains on Samsung as Majors Shift Away From Entry-Level
Honor and Infinix Disrupt Mid-Tier as Operator Deals Reshape Supply
Operator and Manufacturer Stores Lose Ground to Independent Outlets as Handset and Service Sales Separate
Marketplace Platforms and Credit Terms Reshape Online Handset Sales as Import Routes Close
Flagship Specification Descends into Accessible Price Territory
New Entrants Build Full Product Ladders through Operator Listings
Refurbished Infrastructure Creates a Competing Product Tier
Consumer Electronics in Mexico - Industry Overview
2026 Developments
Key Data Insights
Divergent Category Fortunes Define Consumer Electronics in 2026
Local Infrastructure Becomes the New Mid-Market Differentiator
Affordable Premium Shifts From Pricing Challenge to Brand Architecture Strategy
Brands Set to Shift Pricing Power to Credit and Direct Sales
Feature Innovation to Depend on Regulatory Clearance and Local Timing
Anker Accelerates Share Gains as Premium Leaders Yield Ground
Apple and Amazon Launch High-Ticket Wearables and E-Readers to Lift Price Ceiling
Retail E-Commerce Leads Where Portable Devices Need No Credit or Service
Manufacturer Storefronts and Credit Retailers Redefine Channel Strategy
Regulatory Clearance Reshapes the Premium Argument
Direct Storefronts Give Manufacturers Control of Realised Price
Credit Retailers and Private Label Expand the Addressable Base
Country Reports Disclaimer
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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