In 2020, mobile phones is expected to record a similar solid retail volume growth rate to that seen in 2019, seeing little impact from COVID-19. Mobile phones are considered essential for daily life, and consumers have continued to replace their phones as normal during the pandemic.
In Mexico, there are important loyalty programmes from the major players to try and keep consumers with the same brand for longer. An example is Samsung, which offers Change your Smartphone, which gives money for trading in an old phone when purchasing a Galaxy, and Samsung Care+, which is an extensive insurance programme.
Global brands are expected to remain the most important in mobile phones in Mexico in volume terms in 2020, such as Samsung, Alcatel, Nokia, LG, Huawei and iPhone. Samsung is expected to maintain its lead, and this will partly be thanks to recent launches.
Mobile phones is expected to continue to see solid although slowing retail volume growth over the course of the forecast period. As in the review period, smartphones is expected to remain by far the leading category and will continue to drive growth.
The number of gamers in Mexico continues to grow, and whilst this is expected to provide a boost to sales of high-end computers and peripherals, it is also expected to feed into the demand for high-end smartphones. Gamers are now able to play popular titles such as Fortnite, Minecraft and Roblox on their phones whilst on the move, with this stimulating demand for higher-end models that have the processing capacity to run these titles effectively.
The regular launch of new products is important for players to maintain consumers’ interest and sales. For instance, during the first months of 2020 Samsung launched a new line of high gamma smartphones, Galaxy S20, Galaxy S20+ and Galaxy S20 Ultra in Mexico, which is one of the most important countries for the company.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Phones research and analysis database.
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