For younger and more affluent consumers, smartphones are now seen as a necessary part of everyday life, and those who can afford to will periodically upgrade them to gain access to better and faster hardware and larger screens. This will boost both value and volume sales in the coming years.
Growth in demand for both feature phones and smartphones will be supported by strong population growth and urbanisation in Nigeria. However, the thriving trade in second-hand smartphones will continue to have a dampening effect on demand for new mobile phones.
Smartphone penetration will continue to grow, with the continued influence of social media seeing younger generations seeking to have smartphones earlier than previous generations. Population growth will also help to achieve healthy sales progression.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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