Executive Summary

Aug 2019
PROSPECTS
5G and superior camera specs offer value potential as maturity curbs volume sales

While saturation is expected to cause smartphones volume sales to decline slightly over the forecast period, current value growth is projected to remain robust thanks to rising demand for higher-end and more technologically advanced products. In particular, the first wave of 5G models – some of which have already appeared – should be well received, as French consumers are now using smartphones for everything from web browsing and video calls to gaming, streaming movies and remotely operating smart home networks.

Increasing polarisation puts pressure on mid-range smartphones

Smartphones in France is increasingly polarised between more affordable products offering decent quality at reasonable prices, and premium-oriented models with cutting-edge technologies and design features. Demand for the latter helped to ensure that high-end brands Samsung, iPhone and Huawei remained the clear leaders in the category in volume share terms in 2019.

Samsung and Huawei hit speed bumps in foldable smartphones race

Several manufacturers are due to introduce foldable smartphones in late 2019 or in 2020, with the Huawei Mate X and the Samsung Galaxy Fold being among the most highly anticipated models. The Galaxy Fold was originally scheduled to be rolled out globally in April 2019, but Samsung pushed back the launch just before it was due to go on sale after multiple early production units released to tech reviewers suffered serious failures – including broken and bulging displays – after a few days of normal use.

COMPETITIVE LANDSCAPE
Huawei suffers dip as trade tensions and security concerns bite

Samsung remained the top player in smartphones in France in volume terms in 2019, followed by Apple and Huawei. After four years of consistently strong gains fuelled by regular innovation, a highly competitive pricing strategy and heavy investment in marketing activities, Huawei saw its volume share decline slightly from 2018.

Apple focuses on improving and promoting iPhone camera functions

To counter the threat from Huawei’s P30 series, Apple is focused on enhancing the camera functions of upcoming iPhone models, including versions due to be introduced in late 2019 or 2020. Expected enhancements include a triple photo module that will allow for a more powerful zoom and a wider field of view.

Wiko downsizes while Google launches more affordably priced models

Wiko, which was founded in Marseille but majority-owned by China’s Tinno Mobile, saw its volume share in smartphones decline steadily over the review period as it struggled to fend off the challenge from Chinese brands such as Xiaomi, Oppo and Honor (Huawei) in lower price segments. Early in 2019, the company announced it was seeking voluntary redundancies as part of a wider cost-cutting drive aimed at strengthening its competitiveness.

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Mobile Phones in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in France?
  • What are the major brands in France?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Mobile Phones in France - Category analysis

HEADLINES

PROSPECTS

5G and superior camera specs offer value potential as maturity curbs volume sales
Increasing polarisation puts pressure on mid-range smartphones
Samsung and Huawei hit speed bumps in foldable smartphones race

COMPETITIVE LANDSCAPE

Huawei suffers dip as trade tensions and security concerns bite
Apple focuses on improving and promoting iPhone camera functions
Wiko downsizes while Google launches more affordably priced models

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Consumer Electronics in France - Industry Overview

EXECUTIVE SUMMARY

Producers focus on adding value as volume sales potential remains limited
Consumers show growing preference for smarter devices with cutting-edge tech
Samsung maintains market lead but faces intense competition
Internet retailing set to become the leading distribution channel
Innovation and upgrading expected to lift market performance

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources