As noted, refurbished models in mobile phones are a rising trend – particularly in light of inflationary pressures. Consumers also buy these models due to environmental concerns, especially young consumers, who also typically have smaller budgets to spend.
There is a high penetration rate for smartphones, with robust models meaning longer replacement cycles and, therefore, few opportunities for volume growth. Within this environment there is also fierce competition for shares among players – as can be seen with the competitive dynamic.
With premiumisation increasing the price of many smartphones, this is likely to drive sales through phone plan deals with telecoms companies (e.g.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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