Executive Summary

Aug 2019
PROSPECTS
Consumers becomes more and more dependent on their smartphones

Smartphones are expected to continue registering healthy volume growth over the forecast period, while many other areas of the consumer electronics market continue to suffer. Smartphones are in a very strong position, helped by recent declines in average unit prices for the products, which have been helping to drive sales.

Unit prices of mobile phones to determine the leading brands

In 2019, consumers in the United Arab Emirates saw major launches of new mobile phone models, mostly focusing on screens with better resolutions and display functions. Budget handsets are offering displays supporting a resolution of 1280x720p.

Network providers to play vital role in shaping the mobile phones category

Mobile phones benefits from the United Arab Emirates having a highly sophisticated mobile network, chiefly thanks to the country's two telecommunications providers, Etisalat and Du. These companies invested heavily in their networks during the review period, rolling out 5G services.

COMPETITIVE LANDSCAPE
Nokia maintains its lead in feature phones

Nokia remained the dominant player in feature phones in 2019. Nokia derives the bulk of its sales in overall mobile phones from feature phones.

Strong competition in smartphones

Samsung Gulf Electronics FZE led smartphones in 2019, followed by Apple Inc and Huawei. Huawei saw a major setback globally, as new Huawei phones are no longer equipped with the Android operating system, threatening its brand image and directly affecting its reputation among consumers.

Facial recognition security feature gains popularity in smartphones

Lenovo opted for similar security features to those used by other leading smartphone brands such as Samsung, Apple and Huawei, leading to an impressive gain in Lenovo’s volume sales share. The leading multinationals continued to introduce new phone models in 2019, for example, the new iPhone XR and XS models by Apple, the Samsung S10, the Huawei P30 pro and the Google Pixel 3.

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Mobile Phones in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Mobile Phones in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Consumers becomes more and more dependent on their smartphones
Unit prices of mobile phones to determine the leading brands
Network providers to play vital role in shaping the mobile phones category

COMPETITIVE LANDSCAPE

Nokia maintains its lead in feature phones
Strong competition in smartphones
Facial recognition security feature gains popularity in smartphones

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Consumer Electronics in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees stronger volume growth in 2019 as economy settles down after the VAT introduction
Consumer awareness of technology and innovation reshaping consumer electronics
Samsung continues to lead while Huawei’s share remains volatile
Internet retailing the fastest-growing distribution channel
Expo 2020 expected to boost forecast period growth

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources