Smartphones are expected to continue registering healthy volume growth over the forecast period, while many other areas of the consumer electronics market continue to suffer. Smartphones are in a very strong position, helped by recent declines in average unit prices for the products, which have been helping to drive sales.
In 2019, consumers in the United Arab Emirates saw major launches of new mobile phone models, mostly focusing on screens with better resolutions and display functions. Budget handsets are offering displays supporting a resolution of 1280x720p.
Mobile phones benefits from the United Arab Emirates having a highly sophisticated mobile network, chiefly thanks to the country's two telecommunications providers, Etisalat and Du. These companies invested heavily in their networks during the review period, rolling out 5G services.
Nokia remained the dominant player in feature phones in 2019. Nokia derives the bulk of its sales in overall mobile phones from feature phones.
Samsung Gulf Electronics FZE led smartphones in 2019, followed by Apple Inc and Huawei. Huawei saw a major setback globally, as new Huawei phones are no longer equipped with the Android operating system, threatening its brand image and directly affecting its reputation among consumers.
Lenovo opted for similar security features to those used by other leading smartphone brands such as Samsung, Apple and Huawei, leading to an impressive gain in Lenovo’s volume sales share. The leading multinationals continued to introduce new phone models in 2019, for example, the new iPhone XR and XS models by Apple, the Samsung S10, the Huawei P30 pro and the Google Pixel 3.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in United Arab Emirates market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.