Smartphone displays continue to see improvement with every new launch. Samsung has been very innovative in this space, from curved displays to foldable smartphones, with manufacturers such as Oppo releasing their own versions.
In 2020, due to COVID-19 consumers became more conscious of their spending when it came to smartphones, and an increasing number of residents in the United Arab Emirates chose to hold onto their existing devices for slightly longer rather than replacing them. Chinese brands have made their way into the market and are targeting a specific consumer base which is seeking new technology without having to pay a premium price tag.
5G connectivity is becoming common in the majority of new launches, regardless of smartphone brands, as 5G is the next generation of mobile data connectivity, supporting activities such as gaming, the streaming of films and download speed. Several new launches were seen in the first half of 2021, including the Samsung Galaxy S21 Ultra, OnePlus 9Pro and Google Pixel 5.
Samsung is set to see another year of volume sales growth in 2021, with the manufacturer investing in new innovative technology to support new launches. Samsung continued to take volume share, followed by other Android brands, such as Huawei, as users are more likely to purchase brands with the same operating system.
In 2021, Apple is expected to remain second in mobile phones in retail volume terms. The company remains innovative, and has released MagSafe into the internal engineering of iPhone 12 models to create a new ecosystem of accessories for easy attachment and increase charging speeds.
The highest sales of mobile phones continue to be sold through electronics and appliance specialist retailers. This is because these products are readily available for consumers to take home immediately, and they can also touch and feel products prior to purchasing.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Phones research and analysis database.
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