In the era of social media platforms such as Instagram and Facebook are having a growing influence on consumer purchasing decisions. As such, manufacturers are aiming to compete by making it as easy as possible for consumers to share and post selfies, as well as photos of food, travel and everyday events.
The COVID-19 pandemic and the resulting Movement Control Orders (MCO) and lockdowns have changed the way consumers shop for a range of products, including mobile phones. Thanks to improvements in logistics it is easier than ever for consumers to comfortably shop for mobile phones online, which has had a positive impact on sales of smartphones.
Many consumers delayed upgrading their smartphones during 2020 due to the outbreak of COVID-19, with volume growth stalling as a result. While COVID-19 remains a threat in 2021 many people are no longer willing or able to delay replacing their smartphones and this has provided a boost to growth.
Smartphones are increasingly considered an essential item in Malaysia rather than a luxury. Young working adults especially in urban areas are often willing to spend out on the latest smartphones and the fact that some retailers are also offering zero interest instalment plans should help to sustain demand over the forecast period.
While some consumers look for the latest models with the most up-to-date features when purchasing smartphones, for many others price remains a key concern. Many locals in Malaysia appreciate value purchases over brands, which favours smartphones offering reasonable quality at more affordable prices.
E-commerce has seen dynamic growth since the outbreak of COVID-19 with many people being reluctant or unable to visit store-based retailers to buy a new smartphone. There is, however, likely to be a long-term shift towards e-commerce as a growing number of smartphones brands set up official flagship stores on Lazada, Shopee, and other platforms.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mobile Phones research and analysis database.
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