Mobile phones will see moderate growth in retail constant value terms (2023 prices) throughout the forecast period. Easing inflationary pressures, combined with an increase in employment and rising real wages, should encourage consumers to trade up to smartphones with higher specifications, assisted by constant innovation by the leading manufacturers.
While some consumers look to premium brands such as Apple when purchasing smartphones, for many others price will remain a key concern. Many Malaysians appreciate value-for-money over brand names, which favours smartphones offering reasonable quality at more affordable prices.
E-commerce will continue to grow in popularity as a distribution channel for smartphones throughout the forecast period. Younger consumers in particular are increasingly embracing e-commerce marketplaces like Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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