There will be moderate growth in retail constant value sales of mobile phones during the forecast period. As was the case in 2022, higher pricing will be the main driver of this.
While some consumers look for the latest models with the most up-to-date features when purchasing smartphones, for many others price remains a key concern. Many locals in Malaysia appreciate value purchases over brands, which favours smartphones offering reasonable quality at more affordable prices.
E-commerce will continue to grow in popularity as a distribution channel for smartphones throughout the forecast period. Younger consumers in particular are increasingly embracing e-commerce marketplaces like Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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