Executive Summary

Sep 2019
PROSPECTS
The consumer base for smartphones expands

An increased number of feature phone users have been upgrading to smartphones, causing the consumer base to expand. Since the launch of Jio Phone’s Lyf, the number of feature phone users has grown because the phone offers smartphone-like benefits, such as internet browsing, downloading apps and streaming content online.

Innovation in smartphones will drive the growth

Smartphones is a very dynamic product category, with continued developments and innovations from very basic touch screens to foldable smartphones. These changes have helped the products meet the ever-evolving needs of consumers and have created new opportunities to capture more of the market.

COMPETITIVE LANDSCAPE
Xiaomi Technology India Pvt Ltd leads the smartphones category

The Indian smartphone market has many international and domestic players, but is characterised by the strong presence of Chinese brands. Xiaomi Technology India Pvt Ltd leads the category, followed by Samsung India Electronics Pvt Ltd.

Internet retailing continues to grow

The increased use of the internet in everyday life has made Indian consumers more comfortable with shopping online. Internet retailing has thus become one of the preferred channels of purchase for consumers.

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Mobile Phones in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in India?
  • What are the major brands in India?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Mobile Phones in India - Category analysis

HEADLINES

PROSPECTS

The consumer base for smartphones expands
Innovation in smartphones will drive the growth

COMPETITIVE LANDSCAPE

Xiaomi Technology India Pvt Ltd leads the smartphones category
Internet retailing continues to grow

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2014-2019
Table 2 Sales of Mobile Phones by Category: Value 2014-2019
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 4 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 6 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 8 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 10 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics continues to grow, with a rapidly changing landscape
Consumers look for enhanced experiences with technological advancements in consumer electronics
Samsung India Electronics Pvt Ltd leads in the face of intense competition
Electronics and appliance specialist retailers dominate but internet retailing continues to grow
Slowdown expected in the forecast period, owing to market maturity

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources