The share of smartphones is expected to increase within mobile phones in the future, owing to changing consumer needs and desires, supported by the country’s fast-evolving ecosystem. Consumers have been upgrading from feature phones to smartphones as they become more accessible, and as consumers are becoming more aware about these products and the brands available.
Feature phones, which are considered as entry-level products in mobile phones, has been seeing year-on-year declines owing to consumers’ interest in smartphones. In 2022, the category is finding few takers, as these phones have limited functionality, and smartphones are in the reach of consumers due to a variety of offers and discounts.
The rollout of 5G to consumers will essentially mean access to high-speed mobile internet, which will enable faster download speeds, and more bandwidth that can support newer technologies, such as driverless cars, VR applications, etc. In India, 5G spectrum auctions were concluded in 2022, with bids from telecoms operators Reliance Jio, Bharti Airtel and Vodafone Idea.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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