An increased number of feature phone users have been upgrading to smartphones, causing the consumer base to expand. Since the launch of Jio Phone’s Lyf, the number of feature phone users has grown because the phone offers smartphone-like benefits, such as internet browsing, downloading apps and streaming content online.
Smartphones is a very dynamic product category, with continued developments and innovations from very basic touch screens to foldable smartphones. These changes have helped the products meet the ever-evolving needs of consumers and have created new opportunities to capture more of the market.
The Indian smartphone market has many international and domestic players, but is characterised by the strong presence of Chinese brands. Xiaomi Technology India Pvt Ltd leads the category, followed by Samsung India Electronics Pvt Ltd.
The increased use of the internet in everyday life has made Indian consumers more comfortable with shopping online. Internet retailing has thus become one of the preferred channels of purchase for consumers.
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This industry report originates from Passport, our Consumer Electronics market research database.