Smartphones, now very much the dominant category in mobile phones, is set to continue to see modest year-on-year volume growth for most of the forecast period. However, the deep penetration achieved by smartphones is set to lead to a slight decline in sales at the end of the forecast period.
With smartphones increasingly being used for watching videos, gaming, reading, web browsing and mobile shopping, producers are striving to optimise the size of the displays to meet these needs. One direction producers have taken is to enlarge their smartphone displays.
During the forecast period, major smartphones manufacturers are expected to see an increase in competition from less well-known local brands, such as Oppo and Vivo. Following the successful expansion of Chinese brand, Xiaomi, in the Polish market, more brands are expected to emerge to compete for share in smartphones.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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