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Mobile Phones in Australia
Oct 2020
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Executive Summary
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2020 IMPACT
COVID-19 is having a slightly negative impact on mobile phones in 2020
Due to the impact of COVID-19, mobile phone shipments were declining in Australia in 2020, especially in the first and second quarters of the year. Low consumer confidence and declining income per household have been affecting replacement cycles, which is likely to continue to be seen in 2021.
Manufacturers investing in innovative technologies in order to remain competitive
Despite the declining volume and value sales of mobile phones in 2020, strong competition is being driven by the pace of smartphone evolution, with manufacturers investing in research and development to remain competitive. Camera innovation was an area of focus during 2020, with Xiaomi showcasing its concept Mi Mix Alpha with a 108-megapixel camera.
Apple Computer leads mobile phones in Australia despite declining share
Apple Computer Australia continues to lead mobile phones in 2020, despite further declines in volume sales and share due to longer replacement cycles and higher unit prices. Apple launched iPhone 11 and iPhone 11 Pro in 2019, offering the latest camera technology.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Australia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Mobile Phones in Australia?
- What are the major brands in Australia?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Electronics market research database.
Want to find out more about this report?
Request more informationTable of Contents
Mobile Phones in Australia - Category analysis
KEY DATA FINDINGS
2020 IMPACT
COVID-19 is having a slightly negative impact on mobile phones in 2020
Manufacturers investing in innovative technologies in order to remain competitive
Apple Computer leads mobile phones in Australia despite declining share
RECOVERY AND OPPORTUNITIES
5G being rolled out across Australia
Increasing the intelligence on smartphones
Samsung bets on innovation and marketing
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2015-2020Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
Consumer Electronics in Australia - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Mobile Phones in Argentina | Oct 2020
- Mobile Phones in Austria | Oct 2020
- Mobile Phones in Brazil | Nov 2020
- Mobile Phones in Canada | Sep 2020
- Mobile Phones in Chile | Oct 2020
- Mobile Phones in China | Sep 2020
- Mobile Phones in Colombia | Oct 2020
- Mobile Phones in Denmark | Sep 2020
- Mobile Phones in Egypt | Oct 2020
- Mobile Phones in France | Aug 2020
- Mobile Phones in Germany | Oct 2020
- Mobile Phones in Greece | Oct 2020
- Mobile Phones in Hong Kong, China | Sep 2020
- Mobile Phones in Hungary | Oct 2020
- Mobile Phones in India | Sep 2020
- Mobile Phones in Indonesia | Aug 2020
- Mobile Phones in Israel | Oct 2020
- Mobile Phones in Italy | Aug 2020
- Mobile Phones in Japan | Sep 2020
- Mobile Phones in Malaysia | Sep 2020
- Mobile Phones in Mexico | Oct 2020
- Mobile Phones in Morocco | Oct 2020
- Mobile Phones in Nigeria | Oct 2020
- Mobile Phones in Norway | Sep 2020
- Mobile Phones in Poland | Oct 2020
- Mobile Phones in Portugal | Oct 2020
- Mobile Phones in Romania | Oct 2020
- Mobile Phones in Russia | Aug 2020
- Mobile Phones in Saudi Arabia | Oct 2020
- Mobile Phones in Singapore | Oct 2020
- Mobile Phones in South Africa | Oct 2020
- Mobile Phones in South Korea | Oct 2020
- Mobile Phones in Spain | Sep 2020
- Mobile Phones in Sweden | Sep 2020
- Mobile Phones in Taiwan | Oct 2020
- Mobile Phones in Thailand | Sep 2020
- Mobile Phones in the Czech Republic | Oct 2020
- Mobile Phones in the Netherlands | Sep 2020
- Mobile Phones in the Philippines | Sep 2020
- Mobile Phones in the United Arab Emirates | Oct 2020
- Mobile Phones in the United Kingdom | Aug 2020
- Mobile Phones in the US | Sep 2020
- Mobile Phones in Turkey | Sep 2020
- Mobile Phones in Ukraine | Oct 2020
- Mobile Phones in Venezuela | Aug 2018
- Mobile Phones in Vietnam | Oct 2020
Strategy Reports
- Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later | Mar 2018
- 5G: Opportunities and Challenges Offered by the 5G Era in Mobile Internet Connectivity | Feb 2018
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour | Sep 2013
- Private Label - Potential in a Weakening Economy | Nov 2008
Complete Catalogue
Country Reports
- Mobile Phones in Argentina | Oct 2020
- Mobile Phones in Austria | Oct 2020
- Mobile Phones in Brazil | Nov 2020
- Mobile Phones in Canada | Sep 2020
- Mobile Phones in Chile | Oct 2020
- Mobile Phones in China | Sep 2020
- Mobile Phones in Colombia | Oct 2020
- Mobile Phones in Denmark | Sep 2020
- Mobile Phones in Egypt | Oct 2020
- Mobile Phones in France | Aug 2020
- Mobile Phones in Germany | Oct 2020
- Mobile Phones in Greece | Oct 2020
- Mobile Phones in Hong Kong, China | Sep 2020
- Mobile Phones in Hungary | Oct 2020
- Mobile Phones in India | Sep 2020
- Mobile Phones in Indonesia | Aug 2020
- Mobile Phones in Israel | Oct 2020
- Mobile Phones in Italy | Aug 2020
- Mobile Phones in Japan | Sep 2020
- Mobile Phones in Malaysia | Sep 2020
- Mobile Phones in Mexico | Oct 2020
- Mobile Phones in Morocco | Oct 2020
- Mobile Phones in Nigeria | Oct 2020
- Mobile Phones in Norway | Sep 2020
- Mobile Phones in Poland | Oct 2020
- Mobile Phones in Portugal | Oct 2020
- Mobile Phones in Romania | Oct 2020
- Mobile Phones in Russia | Aug 2020
- Mobile Phones in Saudi Arabia | Oct 2020
- Mobile Phones in Singapore | Oct 2020
- Mobile Phones in South Africa | Oct 2020
- Mobile Phones in South Korea | Oct 2020
- Mobile Phones in Spain | Sep 2020
- Mobile Phones in Sweden | Sep 2020
- Mobile Phones in Taiwan | Oct 2020
- Mobile Phones in Thailand | Sep 2020
- Mobile Phones in the Czech Republic | Oct 2020
- Mobile Phones in the Netherlands | Sep 2020
- Mobile Phones in the Philippines | Sep 2020
- Mobile Phones in the United Arab Emirates | Oct 2020
- Mobile Phones in the United Kingdom | Aug 2020
- Mobile Phones in the US | Sep 2020
- Mobile Phones in Turkey | Sep 2020
- Mobile Phones in Ukraine | Oct 2020
- Mobile Phones in Venezuela | Aug 2018
- Mobile Phones in Vietnam | Oct 2020
Strategy Reports
- Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later | Mar 2018
- 5G: Opportunities and Challenges Offered by the 5G Era in Mobile Internet Connectivity | Feb 2018
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour | Sep 2013
- Private Label - Potential in a Weakening Economy | Nov 2008