Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Mobile Phones in

Mobile Phones in Australia

14 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphones benefits from new launches

Smartphones witnessed the positive impact of new models being introduced in 2017. Some of the major product launches were Apple’s new iPhone X, iPhone 8 and iPhone 8 Plus models and Samsung’s new galaxy S9 and S9+.

Smartphones cannibalises sales from other consumer electronics

Smartphones has traditionally cannibalised sales from other categories such as portable players, in-car navigation systems, and digital cameras. In 2018, volume and value sales declines in such categories continued to suggest a consumer shift towards a centralised system.

Feature phones continues to disappear

Feature phones continued to experience another year of decline in volume and value sales. Retailers in Australia have reduced the number of models and brands available on their shelves.

COMPETITIVE LANDSCAPE

Apple introduces iPhone X and iPhone 8 ranges

Apple continued to lead smartphones in Australia, maintaining the largest retail volume share in 2018, although it lost some ground. The American company benefited from the launch of its new iPhone X and iPhone 8 series.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Australia?
What are the major brands in Australia?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Mobile Phones in Australia - Category analysis

HEADLINES

PROSPECTS

Smartphones benefits from new launches

Smartphones cannibalises sales from other consumer electronics

Feature phones continues to disappear

COMPETITIVE LANDSCAPE

Apple introduces iPhone X and iPhone 8 ranges

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in Australia - Industry Overview

EXECUTIVE SUMMARY

Innovation remains a key growth driver of consumer electronics

OLED TVs become a promising category within consumer electronics

Apple leads consumer electronics in Australia

Emerging presence of internet retailing for consumer electronics

Consumer electronics to grow over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphones benefits from new launches

Smartphones cannibalises sales from other consumer electronics

Feature phones continues to disappear

COMPETITIVE LANDSCAPE

Apple introduces iPhone X and iPhone 8 ranges

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Mobile Phones in Australia - Category analysis

HEADLINES

PROSPECTS

Smartphones benefits from new launches

Smartphones cannibalises sales from other consumer electronics

Feature phones continues to disappear

COMPETITIVE LANDSCAPE

Apple introduces iPhone X and iPhone 8 ranges

CATEGORY DATA

Consumer Electronics in Australia - Industry Overview

EXECUTIVE SUMMARY

Innovation remains a key growth driver of consumer electronics

OLED TVs become a promising category within consumer electronics

Apple leads consumer electronics in Australia

Emerging presence of internet retailing for consumer electronics

Consumer electronics to grow over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports