Mobile phones is expected to see a recovery in its growth rates over the forecast period. The wider availability of 5G networks and continuous technological innovations are likely to drive demand for mobile phones.
Apple is anticipated to see another year of growth in 2022, thanks to a robust sales performance for its iPhone 13 series. Over the forecast period, Apple is expected to maintain its leading position, as Australian consumers have persistent loyalty to the brand.
Apple and Samsung are the top two smartphone manufacturers in Australia. As their latest models have become increasingly expensive due to rising costs, these companies are using alternative sales models to help soften the blow.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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