Mobile Phones in Greece

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile Phones industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile Phones in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile Phones in Greece?
  • Which are the leading brands in Greece?
  • How are products distributed in Greece?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Mobile Phones in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for smartphones falls sharply as COVID-19 erodes consumer confidence
Greeks continue to migrate to higher-end smartphones with bigger screens
Samsung reclaims top position in smartphones from Huawei

RECOVERY AND OPPORTUNITIES

Innovation will help to offset maturity in smartphones
Feature phones sales set to continue falling at double-digit rates
Chinese brands likely to gain ground as competition intensifies

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020 Table 2 Sales of Mobile Phones by Category: Value 2015-2020 Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020 Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020 Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020 Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020 Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020 Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020 Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025 Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025 Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025 Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020 Table 15 Sales of Consumer Electronics by Category: Value 2015-2020 Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020 Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020 Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020 Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020 Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025 Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025 Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mobile Phones research and analysis database.

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