Mobiles phone sales will continue to witness positive growth in Greece over the forecast period. 5G was introduced in the country in 2021 but with very limited coverage; gradually, providers invested in their 5G networks, achieving nearly 99% coverage by the end of the year.
While volume sales of smartphones are set to increase further, albeit at a slower pace than in 2021/2022, the increase in average price will contribute to value sales growing faster than volume sales. The increase in prices will be driven by multiple factors, including consumers trading up to 5G phones, hikes in prices across price bands due to increases in production and shipping costs and fluctuations in exchange rates compared to the dollar.
The competitive advantage of Samsung over iPhone is that Samsung has a wide presence across price bands. Therefore, its retail volume share is set to remain high.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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