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Country Report

Mobile Phones in

Mobile Phones in the US

17 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphone penetration is unlikely to keep growing

Smartphone penetration in US households reached an all-time high of 278% in 2018, leaving little room for growth for manufacturers. To counter the decline, manufacturers focused on more premium products that were sold at higher prices.

Wireless carriers change the market

In 2013, major US wireless carriers began phasing out a system in which the cost of new smartphones was bundled together with the cost of customers’ wireless service in the form of two-year contracts. This payment model usually gave customers a subsidised price for the phones, but it also locked them into two-year service agreements with the carrier.

Feature phones are positioned as a solution to smartphone addiction

For almost a decade, sales of smartphones have cannibalised those of feature phones. However, many American consumers are wary of how much time they spend on their smartphones, and frequent media stories about how addictive these devices can be has only exacerbated concerns.

COMPETITIVE LANDSCAPE

Politics affect smartphones

Chinese smartphone manufacturers Huawei and ZTE have faced intense scrutiny from the US Department of Commerce for years. In 2018, it became clear that these companies would not have a chance to compete in the country.

Local brands try to make a difference

Whilst Apple and Samsung remain the strongest manufacturers of smartphones in the US, a number of small US companies are working to carve out their own shares. Essential Products and BLU Phones, for example, both manufacture unlocked phones, which allow consumers to select any wireless service carrier.

New launches of feature phones

HMD Global, the parent company of Nokia, plans to reintroduce Nokia branded phones similar to those that became iconic in American culture before the smartphone era. This new generation of feature phones will be smarter than its predecessors, however.

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Samples

Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in USA?
What are the major brands in USA?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in the US - Category analysis

HEADLINES

PROSPECTS

Smartphone penetration is unlikely to keep growing

Wireless carriers change the market

Feature phones are positioned as a solution to smartphone addiction

COMPETITIVE LANDSCAPE

Politics affect smartphones

Local brands try to make a difference

New launches of feature phones

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphone penetration is unlikely to keep growing

Wireless carriers change the market

Feature phones are positioned as a solution to smartphone addiction

COMPETITIVE LANDSCAPE

Politics affect smartphones

Local brands try to make a difference

New launches of feature phones

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in the US - Category analysis

HEADLINES

PROSPECTS

Smartphone penetration is unlikely to keep growing

Wireless carriers change the market

Feature phones are positioned as a solution to smartphone addiction

COMPETITIVE LANDSCAPE

Politics affect smartphones

Local brands try to make a difference

New launches of feature phones

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

SOURCES

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