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Learn moreSep 2020
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Demand for smartphones in the US was already declining prior to the emergence of COVID-19 in 2020, due to the high penetration in local households and increasing unit prices towards the end of the review period. This slowed the habit of upgrading to the latest models for many price-sensitive consumers as they adapted by holding on to their phones for longer, and in many instances opting for older generations of smartphone models.
Due to the adverse effects of the COVID-19 pandemic on the US economy, leading smartphone companies including Apple and Google were forced to launch more affordable versions of their flagship phones with fewer features in an attempt to encourage consumers to trade in their old models. Overall leader Apple released the iPhone SE in late April with a relatively attractive price tag of USD399, in comparison to some of its other releases in recent years.
Many saw 2020 as the year that 5G smartphones would see major growth. Instead, as demand for expensive smartphones was crushed by the emergence of the pandemic, 5G has suffered.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.