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Country Report

Mobile Phones in

Mobile Phones in the US

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for smartphones in the US continue to fall going into 2020

Demand for smartphones in the US was already declining prior to the emergence of COVID-19 in 2020, due to the high penetration in local households and increasing unit prices towards the end of the review period. This slowed the habit of upgrading to the latest models for many price-sensitive consumers as they adapted by holding on to their phones for longer, and in many instances opting for older generations of smartphone models.

Smartphone unit prices decline as major players release more affordable models in attempt to attract consumers in 2020

Due to the adverse effects of the COVID-19 pandemic on the US economy, leading smartphone companies including Apple and Google were forced to launch more affordable versions of their flagship phones with fewer features in an attempt to encourage consumers to trade in their old models. Overall leader Apple released the iPhone SE in late April with a relatively attractive price tag of USD399, in comparison to some of its other releases in recent years.

The delay of 5G

Many saw 2020 as the year that 5G smartphones would see major growth. Instead, as demand for expensive smartphones was crushed by the emergence of the pandemic, 5G has suffered.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in USA?
What are the major brands in USA?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for smartphones in the US continue to fall going into 2020

Smartphone unit prices decline as major players release more affordable models in attempt to attract consumers in 2020

The delay of 5G

RECOVERY AND OPPORTUNITIES

Temporary reprieve for smartphones in 2021 before normalisation in terms of purchasing behaviour returns

5G sets up smartphones for greater connectivity

Feature phones to remain a declining niche

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mobile Phones in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for smartphones in the US continue to fall going into 2020

Smartphone unit prices decline as major players release more affordable models in attempt to attract consumers in 2020

The delay of 5G

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for smartphones in the US continue to fall going into 2020

Smartphone unit prices decline as major players release more affordable models in attempt to attract consumers in 2020

The delay of 5G

RECOVERY AND OPPORTUNITIES

Temporary reprieve for smartphones in 2021 before normalisation in terms of purchasing behaviour returns

5G sets up smartphones for greater connectivity

Feature phones to remain a declining niche

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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