Mobile gaming is overtaking all other gaming platforms as the fastest-growing software category in digital gaming. Of all gaming platforms, mobile gaming benefited the most from the pandemic, attracting consumers with its ease of use, free play, and less competitive and demanding play.
In the forecast period, the projected volume CAGR for smartphones is low, as the category is mature in the US, and the smartphone ownership penetration rate is already high. In 2022, 82% of the US population owned a smartphone, in comparison with 84% of the UK population, suggesting that there is some room to increase the smartphone penetration rate, but not a substantial opportunity for growth.
As offering slight advances in technology is not encouraging many consumers to purchase new models, manufacturers are rethinking the design and interface to gain volume share in the highly consolidated smartphones category. Samsung’s Galaxy Flip 4 was the first-mover in the premium flip phones space, but has yet to convince Apple iPhone owners to switch to an Android smartphone.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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