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Country Report

Mobile Phones in

Mobile Phones in Singapore

13 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Replacement demand to sustain smartphone sales

With an extremely high per household penetration rate in 2018, smartphones are well embedded amongst consumers in Singapore. As such, volume sales of smartphones remained stagnant over the review period.

Novelty feature phones make a comeback

Highly dated feature phones witnessed plummeting volume sales over the review period and were further left trailing when the country closed its 2G cellular network in 2017. By October 2017, however, Nokia reintroduced a 3G compatible version of the classic 3310 model feature phone.

Increasing ubiquity of smartphones will maintain category’s relevance

In its drive to transform the country into a Smart Nation, the local government is striving to increase the frequency of contactless payments. Mobile wallet payments via smartphones are central to this.

COMPETITIVE LANDSCAPE

Apple retains leadership of mobile phones

Apple South Asia Pte Ltd continued to lead retail volume sales of mobile phones and smartphones in 2018. Samsung Asia Pte Ltd followed closely in second position in both.

Singapore Oppo Electronics makes highest gains

Singapore Oppo Electronics Pte Ltd ranked third, having witnessed the largest volume share increase between 2014 and 2018. Oppo’s success lies in a strategy of targeting the mass market with mid-tier, high-quality smartphones.

New brands feature bezel-free designs

Smartphone manufacturers have recently focused on improving screen displays, made larger by edge-to-edge or bezel-free designs. The Vivo X21 is one recent example.

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Samples

Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Singapore?
What are the major brands in Singapore?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Singapore - Category analysis

HEADLINES

PROSPECTS

Replacement demand to sustain smartphone sales

Novelty feature phones make a comeback

Increasing ubiquity of smartphones will maintain category’s relevance

COMPETITIVE LANDSCAPE

Apple retains leadership of mobile phones

Singapore Oppo Electronics makes highest gains

New brands feature bezel-free designs

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics displays positive performance but restricted by saturation

Niche products sustains growth

Global brands remain steady yet competition is intensifying

Growing importance of internet retailing and omni-channel strategy

Recovery expected over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Replacement demand to sustain smartphone sales

Novelty feature phones make a comeback

Increasing ubiquity of smartphones will maintain category’s relevance

COMPETITIVE LANDSCAPE

Apple retains leadership of mobile phones

Singapore Oppo Electronics makes highest gains

New brands feature bezel-free designs

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in Singapore - Category analysis

HEADLINES

PROSPECTS

Replacement demand to sustain smartphone sales

Novelty feature phones make a comeback

Increasing ubiquity of smartphones will maintain category’s relevance

COMPETITIVE LANDSCAPE

Apple retains leadership of mobile phones

Singapore Oppo Electronics makes highest gains

New brands feature bezel-free designs

CATEGORY DATA

Consumer Electronics in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics displays positive performance but restricted by saturation

Niche products sustains growth

Global brands remain steady yet competition is intensifying

Growing importance of internet retailing and omni-channel strategy

Recovery expected over the forecast period

MARKET DATA

SOURCES

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