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Country Report

Mobile Phones in

Mobile Phones in Singapore

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic causes significant downturn in mobile phone sales

After a period of positive volume growth, 2020 will see sales of mobile phones drop back by 3%. COVID-19 had a negative impact on mobile phone sales, with the ensuing concerns about financial security causing many to postpone expenditure on expensive items, and with the supply chain experiencing significant disruption.

Indications of surge in mid-priced smartphones

One pocket of growth in mobiles in recent years is that of mid-priced smartphones, with brands such as Xiaomi and Oppo growing quickly in a short space of time, and now ranking among the top five players in Singapore. These brands are playing well due to offering excellent value for money: despite their low price, these smartphones continue to offer features found in high-end phones, such as multiple rear cameras, OLED screens and in-display fingerprint sensors.

Apple retains lead in smartphones despite increasing competition

Apple continues to lead smartphones due largely to its strong branding and marketing that evoke a need to belong. Apple has been able to create a strong community thanks to this, and the ease with which its many products interact with each other helps the consumer create a well-functioning ecosystem.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Singapore?
What are the major brands in Singapore?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic causes significant downturn in mobile phone sales

Indications of surge in mid-priced smartphones

Apple retains lead in smartphones despite increasing competition

RECOVERY AND OPPORTUNITIES

Volume growth set to show strong recovery before settling into slow steady growth

Gaming increasingly pivotal in driving upgrades

Mid-range smartphones forecast to play increasingly important role

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mobile Phones in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic causes significant downturn in mobile phone sales

Indications of surge in mid-priced smartphones

Apple retains lead in smartphones despite increasing competition

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic causes significant downturn in mobile phone sales

Indications of surge in mid-priced smartphones

Apple retains lead in smartphones despite increasing competition

RECOVERY AND OPPORTUNITIES

Volume growth set to show strong recovery before settling into slow steady growth

Gaming increasingly pivotal in driving upgrades

Mid-range smartphones forecast to play increasingly important role

CATEGORY DATA

Consumer Electronics in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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