Accelerated by the pandemic, e-commerce is now a key distribution channel in Colombia, and the main players are expected to invest heavily in this over the forecast period as they seek to retain a competitive advantage. Those that can improve their logistics services will have a competitive advantage in the category that is increasingly migrating towards the online sphere.
Overall, smartphone volume sales are not expected to increase significantly over the forecast period, partly due to category maturity and rising average unit prices. The major players tend to focus on innovation accompanied by a higher price tag to make up in value sales what they expect to lose in volume sales.
Despite the current trend seen for cheaper models, the most sought-after smartphones are typically those in the mid-range, which offer a good price-to-quality ratio. However, the maturity of the category means that consumers in this price bracket are increasingly seeking added-value features and are often willing to pay more for greater functionality which meets their individual needs.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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