Overall, volume sales in smartphones will continue to decrease over the forecast period, partly due to increased penetration and rising unit prices. Players are focusing on innovation alongside a higher price tag to make up in value what they look set to lose in volume.
Post-pandemic, specialist stores are seeing stronger sales again. For example, in April 2021, Chilean mobile carrier WOM opened its first store in Colombia after a couple of months of aggressive marketing.
Some level of premiumisation is predicted for smartphones in Colombia over the forecast period, though it is likely to be moderate. Local consumers are keen to purchase better-quality devices with improved functionality, and high-end models are considerably more expensive than those sitting in the mid-price range.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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