Following a decline in volume growth in 2020, mobile phones sees a robust increase in growth in 2021, driven by positive growth in smartphones. Therefore, those consumers who put purchasing of smartphones on hold in 2020, through increased price-sensitivity and lack of store visits as a result of the pandemic, are investing in updated smartphone models in 2021.
Home seclusion, social isolation, and movement restrictions as a result of the COVID-19 pandemic had a negative impact on the informal market for smartphones. Informal markets accounted for a considerable proportion of mobile phones in the past, with the informal market for smartphones mainly consisting of individuals smuggling devices into Argentina when travelling abroad.
Samsung continues to be the leading brand in mobile phones in 2021. Furthermore, the smartphone landscape is very concentrated in Argentina, with Samsung and Motorola accounting for more than 80% of the volume share.
Smartphones can claim to have three of the most important attributes of consumer electronics required by local consumers. These are portability, multifunctionality and compatibility.
Although COVID-19 facilitated consumers’ e-commerce usage in 2020 and 2021 for purchasing mobile phones, this channel has seen an upswing over the entire review period and its volume share has increased by leaps and bounds in 2020. However, the e-commerce channel lost some volume share in 2021 although it is still much higher than pre-pandemic levels.
The reserves held by the Central Bank of the Argentine Republic sharply decreased in the last two years of the review period due to economic and political concerns. Consequently, the government is trying to save in order to build reserves.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Phones research and analysis database.
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