Indonesia's large and youthful population, which currently stands at over 270 million, represents a promising landscape for the growth of smartphone penetration. The rate of smartphone adoption is still relatively low in comparison to other countries, suggesting there is considerable room for expansion as mobile technology becomes increasingly accessible to the population.
Foldable smartphones are gaining traction as more brands enter this niche segment of the market. Among all the smartphone manufacturers, Samsung continues to be the most popular choice for consumers, followed closely by the likes of Huawei, Oppo, Vivo, and Xiaomi.
Infinix, a smartphone brand under Transsion Holdings, is confident of substantially boosting its market share during the forecast period. Aiming to secure a solid market share, Infinix is keen on capturing the mid-low segment, which represents the largest consumer segment in Indonesia.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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