Driven by smartphones, mobile phones remains a very lucrative market in Indonesia, with a double-digit volume CAGR being predicted for the forecast period. Budget smartphones which offer acceptable specifications are expected to continue seeing robust growth during the forecast period, as manufacturers will likely continue to produce different new models, with Chinese manufacturers likely to play a key role in this.
Towards the end of the review period, manufacturers were focusing on the camera feature, especially with the growing popularity of social media platforms. Taking “selfies” to post on social media has become an increasingly popular activity amongst Indonesians, which means that camera functionality and quality are important aspects.
The competitive landscape within smartphones in Indonesia is expected to become even more dynamic in the forecast period as players battle for share in an increasingly crowded marketplace. More affordable Chinese brands such as Oppo, Xiaomi and Vivo will likely continue to compete closely for the leading positions, with consumers now more confident in the quality of their products while also being appreciative of their more competitive prices.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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