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Mobile Phones in Indonesia

July 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile Phones in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile Phones in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Mobile Phones in Indonesia - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Economic recovery and new government initiative key growth drivers in 2022
Consumers focus on smartphones with high-quality camera features
Oppo retains the lead by targeting the affordable smartphone segment

PROSPECTS AND OPPORTUNITIES

Affordable smartphones likely to continue fuelling volume growth
Investment in innovation required as consumers demand more from their smartphones
Competition expected to intensify with distribution set to play a key role

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2017-2022 Table 2 Sales of Mobile Phones by Category: Value 2017-2022 Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Consumer Electronics in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 15 Sales of Consumer Electronics by Category: Value 2017-2022 Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Mobile Phones

  • Feature Phones
  • Smartphones

Mobile Phones

Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mobile Phones research and analysis database.

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