The smartphones category is expected to post robust growth in volume terms throughout the forecast period. Despite already being high, the penetration rate for these devices should rise steadily as Israel’s population expands and the trend towards busier and more connected lifestyles further strengthens consumer appreciation for their convenience and versatility.
Samsung and iPhone look set to remain the top two brands in smartphones over the forecast period thanks to their early mover advantages, trusted reputations for quality, wide portfolios and frequent new launches. Samsung should continue to claim a significantly larger share of total volume sales due to its lower price positioning.
Given growing concerns about spyware and identity theft, enhanced security features are likely to be a key trend when it comes to new product development in smartphones over the forecast period. The category will also see the launch of more 5G-enabled models as network coverage in Israel expands, in addition to devices with AI-powered technologies that provide significant improvements in areas such as voice assistant capabilities, camera and video recording functions, battery life etc.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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