Leading internet providers in the Philippines have recorded a 20% surge in users during the pandemic. As lockdown measures continued to keep consumers within their homes in 2021, many turned towards smartphones for streaming and gaming to keep themselves entertained.
The Philippines has continued to invest in network expansion and improvements in connectivity, and it is expected that a lot of Filipinos, especially in the provinces, will upgrade their mobile devices to 4G LTE-capable models to enjoy the differences brought about by the network roll-outs. 5G is also starting to get wider coverage in the country.
While mid- and budget-tier phones have always emphasised quantity over quality, advancements in technology, such as more affordable chipsets and imaging sensors, have made it possible for manufacturers to offer better features at more accessible prices. With the pandemic forcing consumers to re-evaluate their spending, Filipinos found mid- and budget-tier phones highly attractive, as they offered good value for money.
Smartphones are expected to see continued volume growth over the forecast period as penetration rates keep rising. Smartphones are increasingly being considered a necessity by all age groups and the availability of phones in more affordable price segments will lead to an increase in uptake.
With competition in the smartphone space becoming more intense, manufacturers are looking for ways to stand out more to consumers. Samsung Galaxy Fold was the first smartphone to feature folding technology, but it is expected that other manufacturers will also try to come up with similarly unique designs that could help capture sales share.
While electronics and appliance specialist retailers will remain the key channel for sales of smartphones over the forecast period, it is expected that e-commerce will start to play a greater role. Consumers are becoming highly educated on smartphone features and thoroughly research and compare them online, and, while many will still go to a physical store to purchase products, there are increasing numbers of consumers who will make purchases via e-commerce, especially as more discounts and deals are offered online.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Phones research and analysis database.
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