Smartphones is expected to see ongoing volume growth over the forecast period, as penetration rates in the country increase. Smartphones are increasingly being considered a necessity by all age groups of consumers, and the availability of phones in more affordable price segments will lead to an increase in uptake.
With competition in the smartphones space becoming fiercer, manufacturers are finding ways to stand out from the crowd. For example, new advancements within the Samsung Galaxy Z Fold models show greater durability and, beyond form factor, manufacturers will continue to increase the technological features available in their smartphones.
While electronics and appliance specialist retailers will likely remain the key channel for sales of smartphones over the forecast period, it is expected that e-commerce will continue to play a greater role, especially for more affordable smartphone brands. Consumers are becoming highly educated on smartphone features and thoroughly research and compare them online and, while many will still go to a physical store to purchase products, there are an increasing number who will purchase via e-commerce – especially as more discounts and deals are offered through this channel.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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