The increasing demand for modern features in smartphones such as more advanced cameras, a longer battery life, fast performance and high-resolution displays is expected to rise over the forecast period leading to an increasing to an increase in prices. Filipinos are among the most active consumers of social media and gaming platforms in Asia and as such are suitably motivated to look for the latest and most advanced models.
While sales of smartphones are expected to thrive over the forecast period this is expected to have a knock-on effect on sales of feature phones which will likely continue to decline. This is due to the outdated features of these devices and the fact that their key target audience of older consumers are being more tech-savvy as years go by.
Mobile phone brands from China such as Realme and Infinix are expected to establish even stronger positions in the market over the forecast period. With their wide offer of both entry level and premium smartphones they are providing stiff competition.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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