Mobile Phones in Brazil

July 2023
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USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile Phones industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile Phones in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile Phones in Brazil?
  • Which are the leading brands in Brazil?
  • How are products distributed in Brazil?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Mobile Phones in Brazil - Category analysis

KEY DATA FINDINGS

Mobile phones decreases in both volume and value terms following economic crisis
Consumers are searching for more affordable options and keeping phones longer
Samsung and Motorola still ahead, but Chinese brands grow
5G smartphones to continue growing in the forecast period
New generation of consumers searches for more sustainable options
Second-hand market to continue growing due to economic uncertainties
Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
Table 2 Sales of Mobile Phones by Category: Value 2018-2023
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Consumer Electronics in Brazil - Industry Overview

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Mobile Phones

  • Feature Phones
  • Smartphones

Mobile Phones

Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mobile Phones research and analysis database.

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