Nowadays, iPhone and Samsung are generally considered premium brands in the Brazilian market. Their products focus on a niche of the local population, but even some high-income consumers find their prices prohibitive and absurd.
Samsung’s smartphone line is currently on the second launch, with the Galaxy Z Flip 3 and Galaxy Z Fold 3. This product line was launched in 2020, and received much media attention in the TV show Big Brother Brasil in 2021.
In Brazil, 5G technology is at the beginning of implementation and regulation, with the 5G auction of radiofrequencies happening at the end of 2021. Thus, several brands have launched smartphones with this technology, and are using this driver to leverage their quality perception and consumer awareness of connectivity and performance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!