Smartphones will register a slight fall in volume sales over the forecast period, as the replacement cycles for smartphones becomes slightly longer. Nevertheless, there will continue to be a sizeable consumer base for smartphones over the forecast period, as smartphones offer multi-functional benefits, including camera, video, payment device, communication and entertainment tools etc.
The uncertain economic outlook could also dampen volume sales over the forecast period. If the war in Ukraine continues to drag on, inflation will continue to rise, pushed up in particular by energy price rises.
Purchase patterns will increasingly be shaped by sustainability concerns and consumers will increasingly focus on how environmentally friendly particular brands are. This will be made easier by the introduction in 2022 of a sustainability scoring system.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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