Vietnam will officially roll out its 5G network in some provinces after all three mobile carriers – MobiFone, Vinaphone and Viettel Mobile – complete the testing and licensing requirements of the Ministry of Information and Communications. With 5G in the pipeline there is set to be higher demand for smartphones that are 5G compatible, with 5G thus becoming the new standard across all price ranges.
While feature phones are likely to gradually disappear from the market, smartphones are expected to continue growing in retail volume terms over the forecast period, albeit at a slower pace than was seen over the review period. The current penetration levels allow some room for further penetration into the country, although increasing category maturity will still limit stronger growth.
The shift towards shopping online for smartphones that was seen during the pandemic is expected to continue into the forecast period as well. This is expected to be supported by promotional programmes, steep discounts and fast delivery services, such as those offered by e-commerce sites like Tiki, Shopee, and Lazada.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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