Sales of smartphones are expected to continue recovering over the forecasted period backed by positive economic growth, stable inflation and increased consumer confidence. As income levels rise consumers are likely to become more willing to invest in higher quality smartphones in the upper-middle to premium price segments.
Hybrid working arrangements have become far more commonplace since the pandemic and this trend is also having a positive impact on smartphones as consumers have an increased need to be able to keep in touch. In line with this trend consumers are highly focused on the quality of the screen display but they also want convenience for when trying to juggle more than one task.
In the past consumers have been afraid of buying smartphones online with several reported cases on social media where consumers purchased and paid for an iPhone online but then received a broken brick in the post. However, delivery services for smartphones are now ensured by retailers and brands to provide consumers with peace of mind when ordering online.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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