With mobile phones already benefiting from a high rate of penetration in the country, demand is expected to remain sluggish over the forecast period. Growth will follow normal replacement cycles, following the boom in volume sales seen in 2021.
Demand for reconditioned or second-hand mobile phones is set to accelerate over the forecast period, as Portuguese consumers, particularly younger generations, become more conscious about the environmental impact of their choices. Moreover, in 2022 a new law was passed to protect consumers when purchasing second-hand goods, whether purchased online or in-person.
Chinese brands, such as Xiaomi, Oppo and Vivo, are expected to experience further growth over the forecast period, due to their ability to offer high-spec, premium smartphones at value-for-money prices. As these more affordable brands increase their penetration, this will place downward pressure on average prices, making such models more affordable for a wider range of consumers.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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