With mobile phones presenting already a high penetration in the country and following average replacement cycles after the sales boost seen in 2021, it is expected that sales will be sluggish over the forecast period. The economic downturn is also set to affect the mid-priced segment, as it is low- and medium-income consumers who are affected the most.
Chinese brands are foreseen to experience growth over the forecast period – namely with Xiaomi, but also including Oppo and Vivo. As these more affordable brands launch high-spec smartphones with a premium positioning, it is also expected that this will eventually push down average prices overall, making such models increasingly affordable for a wider range of consumers.
Continued development in integrated technology and smart devices within the home will ultimately help to boost the popularity of smartphones, as this gives smartphones additional relevance and centrality as the device which can control all electronic devices from the kitchen to the living room. It is expected that ongoing launches of smartphones will be focused on the most profitable models, creating a degree of simplification within the category.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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