Following a long-term trend, demand for feature phones will likely continue to weaken over the forecast period. Feature phones largely cater to the elderly population that want a simple mobile phone to use for phone calls.
With a fast-moving category like smartphones, one of the biggest motivations for consumers is the adoption of the latest models from their preferred brand and system. Apple is the perfect example of creating expectations and excitement around a product with the annual announcement and launch of their new iPhone models.
The Android operating system will likely remain dominant in smartphones. Samsung and Xiaomi are the two leading brands in mobile phones in Spain with both of these working on this operating system, while a large number of other brands also use Android.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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