Retail constant value sales of smartphones will continue to decline throughout the forecast period. As the global semiconductor shortage eases, unit pricing is likely to resume its decline due to fierce competition – particularly from Chinese manufacturers like Xiaomi and Guangdong OPPO Mobile Telecommunications Corp Ltd.
Demand for feature phones will be particularly weak during the forecast period, with retail volume sales of these devices set to decline by around a third during this period. More than ever, demand for feature phones will be limited to the elderly.
E-commerce is rapidly growing in popularity as a distribution channel for smartphones: It accounted for almost a third of retail volume sales in 2022, with electronics and appliance specialist retailers accounting for most of the remainder. The pandemic accelerated this shift by helping some local consumers to overcome their reticence with regard to online shopping.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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