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Country Report

Mobile Phones in

Mobile Phones in Romania

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) slows growth in mobile phones as consumers try to economise and distribution is affected

Given the large-scale production of mobile phones in China, Coronavirus (COVID-19) is causing some disruption to supply chains. Furthermore, the financial consequences of the global pandemic are seeing some consumers postpone purchases of new mobile phones.

Wider uses of smartphones see strong shift to larger screen devices for comfort and quality viewing needs

The strong shift towards larger screens is expected to continue over 2020 as a whole. As smartphones are used routinely for an increasingly wide array of purposes, from communication to gaming to activity/health tracking, consumers are looking to larger screens for comfort and quality viewing reasons.

Local brands lose ground to more premium international brands and newer value for money Chinese rivals

Samsung Electronics Romania is expected to remain the clear leading player in smartphones, and mobile phones overall, by the end of the review period. The Samsung brand retains high consumer recognition and trust in Romania.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Romania?
What are the major brands in Romania?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) slows growth in mobile phones as consumers try to economise and distribution is affected

Wider uses of smartphones see strong shift to larger screen devices for comfort and quality viewing needs

Local brands lose ground to more premium international brands and newer value for money Chinese rivals

RECOVERY AND OPPORTUNITIES

Demand for premium models set to return to the fore, although many consumers will require special offers on higher-end devices

The launch of 5G is expected to create fertile ground for product innovation as consumers embrace improved user experiences and connectivity

More features and functions and refurbished models offer growth avenues for local players and retailers

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mobile Phones in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) slows growth in mobile phones as consumers try to economise and distribution is affected

Wider uses of smartphones see strong shift to larger screen devices for comfort and quality viewing needs

Local brands lose ground to more premium international brands and newer value for money Chinese rivals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) slows growth in mobile phones as consumers try to economise and distribution is affected

Wider uses of smartphones see strong shift to larger screen devices for comfort and quality viewing needs

Local brands lose ground to more premium international brands and newer value for money Chinese rivals

RECOVERY AND OPPORTUNITIES

Demand for premium models set to return to the fore, although many consumers will require special offers on higher-end devices

The launch of 5G is expected to create fertile ground for product innovation as consumers embrace improved user experiences and connectivity

More features and functions and refurbished models offer growth avenues for local players and retailers

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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