Despite the growing maturity of the category, smartphones is expected to see a return to growth over the forecast period with the penetration rate still being relatively low compared to other European markets. Growth is projected to be even more evident in value terms since Romanians will likely gravitate towards higher-end products as they look for premium features and a longer lifecycle.
In the short term demand for new smartphones is expected to be limited by the fact that some Romanians prefer to repair their mobile phones (eg replace the battery) rather than purchasing a new device. Software updates also help to extend the lifespan of these products.
Socialising and instant messaging will remain the main reason that people use their mobile phones, with teenagers being more likely to use them for entertainment purposes. Facebook, WhatsApp, and Tik Tok are the most used apps in Romania and they will remain popular across the forecast period.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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