The already very high penetration rate for smartphones is expected to rise over the forecast period, while the replacement cycle is set to fall. The pandemic made many consumers realise the need for a reliable device for working, communicating or entertainment consumption.
Rampant inflation and declining consumer purchasing power is expected to benefit value-for-money Chinese brands such as Huawei, Oppo, Vivo or Xiaomi in the first half of the forecast period. Xiaomi opened its first store in the country in 2021, with a second one to follow in 2022.
Local players are predicted to continue to struggle to compete with large international brands, especially as some consumers will move towards more premium models. They are also expected to come under further pressure at the other end of the market from the inexorable encroachment of value-for-money and lower-priced Chinese brands.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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