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Mobile Phones in Romania

August 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile Phones industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile Phones in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile Phones in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Mobile Phones in Romania - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Industry players embrace online in response to the ongoing COVID-19 pandemic and the closure of bricks and mortar stores and extend warranties
Growing popularity of smartphones thanks to improving features
Samsung Electronics retains lead while Vivo officially launches in Romania and introduces three new models in 2021

PROSPECTS AND OPPORTUNITIES

Ongoing premiumisation as Romanians embrace the latest innovation and new technology becomes available
Intensifying competition in smartphones particularly from Chinese brands that appeal to low- and middle-income demographics
Innovation extends to the mid-priced segment as industry players attempt to attract a wider audience with lower priced products

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2016-2021 Table 2 Sales of Mobile Phones by Category: Value 2016-2021 Table 3 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 4 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 6 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 7 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 9 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 10 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 15 Sales of Consumer Electronics by Category: Value 2016-2021 Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mobile Phones research and analysis database.

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