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Country Report

Mobile Phones in

Mobile Phones in Romania

14 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphones continues to grow

Mobile phones registered strong retail volume growth in 2018, with the main engine being smartphones. These products are popular as they are lightweight devices which address a multitude of consumer needs, such as communication, media consumption, navigation, gaming and activity/sports tracking.

Romanians use their smartphones for large scale data consumption

Most Romanians purchase dual-sim terminals and Android mobile phones are the norm. As mobile data subscriptions are perceived as affordable by the general population, smartphones are largely used for browsing the web (users rarely turn off their mobile data).

Telco-operated stores lose more ground

Electronics and appliance specialist retailers is the main distribution channel for smartphones. Most of these retailers are represented by telco-operated stores.

COMPETITIVE LANDSCAPE

Samsung remains the most popular brand

Consumer brand attachment to their smartphones is high and Romanians usually care about the brand they own. Furthermore, they are also more preoccupied with personalising their mobile devices.

Huawei aims high

Lenovo recorded the strongest retail volume growth among the leading brands in 2018, mostly due to improving distribution and more aggressive advertising. Huawei Technologies also achieved double-digit growth in 2018, with a strong performance in the second half of the review period due to its aggressive marketing strategy and considerable improvements in the distribution of its products.

Domestic players fight for survival

Smartphones also features the presence of some notable domestic brands, including Allview, Utok and E-Boda. Local players have been struggling to keep up with their international competitors, leading to declining volume shares.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Romania?
What are the major brands in Romania?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Romania - Category analysis

HEADLINES

PROSPECTS

Smartphones continues to grow

Romanians use their smartphones for large scale data consumption

Telco-operated stores lose more ground

COMPETITIVE LANDSCAPE

Samsung remains the most popular brand

Huawei aims high

Domestic players fight for survival

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphones continues to grow

Romanians use their smartphones for large scale data consumption

Telco-operated stores lose more ground

COMPETITIVE LANDSCAPE

Samsung remains the most popular brand

Huawei aims high

Domestic players fight for survival

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in Romania - Category analysis

HEADLINES

PROSPECTS

Smartphones continues to grow

Romanians use their smartphones for large scale data consumption

Telco-operated stores lose more ground

COMPETITIVE LANDSCAPE

Samsung remains the most popular brand

Huawei aims high

Domestic players fight for survival

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

SOURCES

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