Consumers in South Africa are becoming increasingly concerned about the environmental impact of the products they are purchasing, and this is expected to extend to mobile phones over the forecast period. More companies are therefore likely to develop products made from recycled or environmentally-friendly materials or resources.
While South African consumers aspire to purchasing the best products available on the market, affordability is expected to remain a key determinant in terms of product choice over the forecast period. With the unemployment rate expected to remain elevated, disposable incomes will continue to be squeezed over the coming years, and this will lead many consumers to opt for products with multiple features that are deemed to offer good value for money.
Online sales of mobile phones are expected to grow over the forecast period. Towards the end of the review period, a number of retailers focussed on streamlining their operations to ensure that their operational costs remained low and this included a reduction in the amount of shelf space dedicated to mobile phones in their physical stores.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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