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Country Report

Mobile Phones in

Mobile Phones in South Africa

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cash-strapped consumers buying cheaper smartphones following sales ban

Sales of mobile phones are set to decline in 2020 as a whole on account of consumer electronics stores being forced to closed and sales being limited to “essential” products during national lockdown, in order to curb the spread of COVID-19. However, given the necessity of smartphones in South Africans’ daily lives, sales of smartphones are likely to decrease by only a small amount in 2020.

Higher-end models struggling the most, while Huawei begins to win back customers

In brand terms, Samsung still comfortably leads a fragmented smartphones category, followed by Huawei and iPhone. Samsung and Huawei benefit from having a wide range of devices across the price spectrum, which is proving key as consumers lower their purchasing budgets.

E-commerce accelerates as virus threat fosters online dependency

Increased smartphone penetration had been driving e-commerce prior to the arrival of COVID-19, although the market is still small relative to more developed countries. In 2018, e-commerce brands Superbalist and Spree merged to become a larger, more focused entity, aiming to increase presence.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in South Africa?
What are the major brands in South Africa?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers buying cheaper smartphones following sales ban

Higher-end models struggling the most, while Huawei begins to win back customers

E-commerce accelerates as virus threat fosters online dependency

RECOVERY AND OPPORTUNITIES

Quick bounceback predicted – with smartphone “must-have” status enhanced

Lower-priced smartphones to shape demand further

Popularity of e-commerce propelled by lingering COVID-19 threat

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 6 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 8 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 10 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mobile Phones in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cash-strapped consumers buying cheaper smartphones following sales ban

Higher-end models struggling the most, while Huawei begins to win back customers

E-commerce accelerates as virus threat fosters online dependency

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers buying cheaper smartphones following sales ban

Higher-end models struggling the most, while Huawei begins to win back customers

E-commerce accelerates as virus threat fosters online dependency

RECOVERY AND OPPORTUNITIES

Quick bounceback predicted – with smartphone “must-have” status enhanced

Lower-priced smartphones to shape demand further

Popularity of e-commerce propelled by lingering COVID-19 threat

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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