Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Mobile Phones in

Mobile Phones in South Africa

14 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphone usage is on the increase as more consumers can afford these devices

The growth of smartphones is being driven by the greater adoption of entry-level smartphones, as many second-tier brands are making their devices more desirable based on functionality and more importantly on price. Sales of premium devices are declining as consumers continue to migrate to entry-level alternatives.

Greater smartphone penetration is boosting e-commerce as online sales and mobile proximity payment systems increase

The increased penetration of smartphones is playing a significant role in driving e-commerce in South Africa, though local e-commerce is still in its infancy compared with the global market. The digital landscape is rapidly changing as consumers become more connected due to an increasing array of digital products and services.

Mid-tier smartphones are being positioned as premium devices

Developments in the mid-tier smartphones offering are set to shake up the category as these devices have become more affordable and thus more popular. End-users expect innovation and invention from smartphones, regardless of price.

COMPETITIVE LANDSCAPE

A localised services approach is gaining momentum

A localised services approach is playing itself out as Huawei is in the process of implementing a strategy to compete with the leading names in smartphones, Samsung and iPhone. The country has been identified as a key market and plans are being implemented whereby more-localised services along with cheaper flagship devices will be introduced.

Huawei is leading the charge in mid-to-low-range smartphones

Huawei changed its smartphone devices strategy in 2018 to focus on demand for South Africa’s mid-to-low-range smartphones. The next year will see the introduction of mid-to-low-range phones that bring user experience, camera quality and operating system technology that are associated with higher-end or premium smartphones to a broader group of consumers.

Affordable devices are set to increase in number over the forecast period

It is anticipated that the penetration of affordable smartphones will increase over the forecast period, despite the preference for leading international brands. Consumers are becoming more open to trying affordable brands that are attempting to make gains locally.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in South Africa?
What are the major brands in South Africa?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Mobile Phones in South Africa - Category analysis

HEADLINES

PROSPECTS

Smartphone usage is on the increase as more consumers can afford these devices

Greater smartphone penetration is boosting e-commerce as online sales and mobile proximity payment systems increase

Mid-tier smartphones are being positioned as premium devices

COMPETITIVE LANDSCAPE

A localised services approach is gaining momentum

Huawei is leading the charge in mid-to-low-range smartphones

Affordable devices are set to increase in number over the forecast period

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphone usage is on the increase as more consumers can afford these devices

Greater smartphone penetration is boosting e-commerce as online sales and mobile proximity payment systems increase

Mid-tier smartphones are being positioned as premium devices

COMPETITIVE LANDSCAPE

A localised services approach is gaining momentum

Huawei is leading the charge in mid-to-low-range smartphones

Affordable devices are set to increase in number over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Mobile Phones in South Africa - Category analysis

HEADLINES

PROSPECTS

Smartphone usage is on the increase as more consumers can afford these devices

Greater smartphone penetration is boosting e-commerce as online sales and mobile proximity payment systems increase

Mid-tier smartphones are being positioned as premium devices

COMPETITIVE LANDSCAPE

A localised services approach is gaining momentum

Huawei is leading the charge in mid-to-low-range smartphones

Affordable devices are set to increase in number over the forecast period

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports