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Country Report

Mobile Phones in

Mobile Phones in South Africa

16 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The challenging economic climate, inflationary pressures and the rising cost of living did not deter South Africans from demanding an array of consumer goods including mobile phones in 2017. The proliferation of mid-priced smartphones continues to bode well for the category, raising competition and widening the product choice for consumers. Despite smartphones being the product of choice, there still remains room for feature phones owing to the relatively cheap price of these devices, their simplicity and their long battery life.

COMPETITIVE LANDSCAPE

Samsung continues to lead mobile phones with it holding a retail volume share of 39% in 2017. It was followed by Nokia South Africa Pty Ltd and Core Computers Business (Pty) Ltd with shares of 14% and 12%, respectively. Samsung remains the leading brand of smartphones with a retail volume share of 43% in 2017, followed by iPhone with a share of 14%. However, both brands faced increased competition from mid-priced brands which are gaining traction in the country. As such both brands witnessed a decline in their respective shares in 2017.

PROSPECTS

Mobile phones is expected to increase at a retail volume CAGR of 6% over the forecast period, which is based on the anticipated volume growth of smartphones.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in South Africa?
What are the major brands in South Africa?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
Table 2 Sales of Mobile Phones by Category: Value 2012-2017
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Mobile Phones in South Africa - Company Profiles

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Persistently poor economic conditions

Consumers spolit for choice

International players dominate the industry in South Africa

Non-store retailing posts the most dynamic growth in 2017

Positive outlook

KEY TRENDS AND DEVELOPMENTS

Strained household incomes do not pose as a deterrent to sales

Outlook

Non-store retailing posts the most dynamic growth in 2017

Outlook

Demand for value offerings

Outlook

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mobile Phones in South Africa

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in South Africa - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in South Africa - Company Profiles

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Persistently poor economic conditions

Consumers spolit for choice

International players dominate the industry in South Africa

Non-store retailing posts the most dynamic growth in 2017

Positive outlook

KEY TRENDS AND DEVELOPMENTS

Strained household incomes do not pose as a deterrent to sales

Non-store retailing posts the most dynamic growth in 2017

Demand for value offerings

MARKET DATA

SOURCES

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