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Learn more14 pages, Aug 2018
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The growth of smartphones is being driven by the greater adoption of entry-level smartphones, as many second-tier brands are making their devices more desirable based on functionality and more importantly on price. Sales of premium devices are declining as consumers continue to migrate to entry-level alternatives.
The increased penetration of smartphones is playing a significant role in driving e-commerce in South Africa, though local e-commerce is still in its infancy compared with the global market. The digital landscape is rapidly changing as consumers become more connected due to an increasing array of digital products and services.
Developments in the mid-tier smartphones offering are set to shake up the category as these devices have become more affordable and thus more popular. End-users expect innovation and invention from smartphones, regardless of price.
A localised services approach is playing itself out as Huawei is in the process of implementing a strategy to compete with the leading names in smartphones, Samsung and iPhone. The country has been identified as a key market and plans are being implemented whereby more-localised services along with cheaper flagship devices will be introduced.
Huawei changed its smartphone devices strategy in 2018 to focus on demand for South Africa’s mid-to-low-range smartphones. The next year will see the introduction of mid-to-low-range phones that bring user experience, camera quality and operating system technology that are associated with higher-end or premium smartphones to a broader group of consumers.
It is anticipated that the penetration of affordable smartphones will increase over the forecast period, despite the preference for leading international brands. Consumers are becoming more open to trying affordable brands that are attempting to make gains locally.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.