Strong sales growth is expected for smartphones over the forecast period, as incomes recover following the negative economic impact of the pandemic. The recovery is set to be boosted by the stabilisation of supply of chipsets, while supply chain bottlenecks should ease as the threat of the pandemic wanes.
Over the forecast period, the success of smartphone manufacturers is expected to be driven by their knowledge of their desired target audience. Therefore, Core Computer Group (Pty) Ltd is set to maintain stable sales growth, driven by customer loyalty and frequent launches of new iPhone models.
Multifunctionality as a trend is set to continue gaining traction over the forecast period, as consumers revert to using one device to fulfil various functions, such as communication, web-browsing, photography, navigation and others. Over the review period, enhanced smartphone technology meant that consumers shifted to using these devices for many different tasks, especially for photography, and music and video streaming.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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