Mobile phones is slated for a negative sales performance in retail volume terms over the forecast period. The anticipated decreases in retail volume sales is mainly attributable to lengthening replacement cycles as consumers look to utilise their devices for longer, which in turn is linked to the higher prices as consumers increasingly favour the latest and most technologically advanced models from the leading premium brands.
It remains highly questionable whether Huawei can recover from its current adverse position as sales of the Chinese player’s mobile phones are expected to continue falling over the forecast period as the company’s reputation continues to suffer due to security and humanitarian concerns. However, other Chinese brands such as Xiaomi, OnePlus, Oppo and Vivo are set to continue presenting a growing competitive threat to Samsung and Apple in smartphones during the forecast period.
Feature phones is set to post steep retail volume sales declines over the forecast period. For several years, the use of these devices has mainly been the preserve of elderly consumers.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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