Sales of mobile phones are projected to continue declining in retail volume terms over the forecast period. This projection is mainly attributable to lengthening replacement cycles as consumers look to utilise their devices for longer.
The launch of Google Pixel and Nothing in 2022 has added some interest to the category and helped to stir up demand but it is unlikely that iPhone and Samsung’s dominance will be severely tested. Both Apple and Samsung are set to continue launching new models on an annual basis with iPhone 15 expected to be announced in September 2023, while Samsung’s Galaxy S23 series was launched in February 2023.
The growing popularity of second-hand and refurbished mobile phones is likely to remain an obstacle to growth over the forecast period. These products offer cost savings and address growing sustainability concerns and there are a growing number of businesses and retailers targeting this demand, including popular online marketplaces such as eBay.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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