Overall consumer demand for smartphones is expected to remain sluggish, as domestic and global economic uncertainties continue. As such, manufacturers are expected to push new launches of flagship models to capitalise on the sales momentum for premium smartphones.
The Ministry of Science and ICT is reportedly considering supporting the used smartphones market in South Korea, as part of its ongoing efforts to relieve the financial pressure on consumers from increasingly expensive mobile communication fees. Further details were not available as of June 2023, but the Ministry is expected to reflect feedback from various consumer councils that have been insisting on the revival of the used smartphones market.
Samsung Electronics is set to retain its dominance of smartphones in retail volume terms in 2023. However, imported smartphone brands with low volume shares, such as Xiaomi and Motorola, are increasing their presence in the local market, which is largely dominated by Samsung Galaxy, and to a lesser extent iPhone.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!