As a majority of Italians now have smartphones, replacement purchases will increasingly be the dominant driver of sales of these devices. The continued rollout of 5G will play a significant role in this, as it will lead a growing number of local consumers to upgrade to smartphones that can access these networks and the faster speeds that they offer.
Feature phones will continue to see decline in the forecast period, with few brands expected to remain available in the competitive arena. The fact that retail prices in the category are significantly lower than those of smartphones will be appealing for many consumers, especially in the midst of challenging economic conditions.
With feature phones declining and older consumers being more acquainted with smartphones, mobile phone companies will have to be good at addressing the specific needs of older generations. This will involve ensuring simplicity of use, as well as providing large screens or few and big keys.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!