For the World Health Organization, sporting activities will become an increasingly important means for people to maintain physical and mental health in the decades to come. Sedentary lifestyles and poor diets are leading to increases in health problems such as obesity, which can be addressed partly through the implementation of regular exercise routines.
As a majority of Italians now have smartphones, replacement purchases will increasingly be the dominant driver of sales of these devices. The continued rollout of 5G will play a significant role in this, as it will lead a growing number of local consumers to upgrade to smartphones that can access these networks and the faster speeds that they offer.
During 2023, Apple launched the Apple Pay Later service, which provided the possibility for its customers to access an instalment plan at a 0% interest rate when making purchases. Buy-now-pay-later schemes are not new to the financing industry, but it is the first time that a tech company has entered this field, and this happens at a time when banking is forecast to be more difficult for many consumers due to the high interest rates established by central banks.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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