Mobile phones will see only modest growth throughout the forecast period, although the rate of expansion will be slightly higher in constant value (2023 prices terms). With the widespread availability of affordable smartphones and a high rate of internet coverage, the market is already fairly mature, with such products considered essential by all age groups, with uses ranging from taking photographs and online banking, to gaming and social media.
As well as progress in 5G technology, several other factors will support sales in smartphones over the forecast period. One key driver of demand will be foldable smartphones, which deliver a bigger screen in a smaller package, allowing users to multitask more effectively.
Polarisation is expected in smartphones during the forecast period. While the average unit price of smartphones is predicted to rise over the forecast period, as models with higher technical specifications are launched, pricing will continue to play a key role in consumers’ purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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