Despite all its opportunities as a ubiquitous form of technology, mobile phones faces challenges ahead. To start, this is a mature category with a high level of consumer saturation, thus future sales are based on lifecycle replacements and upgrades.
Inflationary pressures are set to continue, meaning high costs for manufacturers and thus higher unit prices as companies try to protect their margins. Added to this, we note that consumers are willing to pay a premium for a “must-have” model of mobile phone, along with seeing more expensive but longer lasting models as a good investment.
Sustainability will maintain as a key trend over the forecast period, with concerted efforts within consumer electronics to promote sustainable practices. An example of this comes with the late 2022 launch of Elpant by the specialist retailer Elkjøp.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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