Over the forecast period, feature phones are set to continue to see steep declines in retail volume sales as more consumers look for a single, satisfactory or higher-end smartphone. Meanwhile, retail volume sales of smartphones are set to prove robust, with only slight-to-marginal decreases anticipated through the forecast period.
More manufacturers are expected to enhance their e-commerce offer to include subscriptions with telecommunications operators. In this way, manufacturers aim to accelerate the by-passing of specialist retailers through the incremental development of direct-to-consumer sales channels.
The emergence of second-hand models as an alternative to retail sales is set to continue in the forecast period. Entities like Swappie focus on the refurbishment of used smartphone models, while the specialist retailer Power launched second-hand models in 2021 through its RePower concept.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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