With iPhones having undergone a price increase, it is expected that the next generation of iPhones will also be in the highly premium price range. It will be interesting to see how consumers react to this in a country where iPhone accounts for half of sales of new smartphones.
NTT Docomo, KDDI, SoftBank and Rakuten Mobile have mobile payment platforms in Japan: d Barai, au Pay, Paypay and Rakuten Pay, respectively. Each player is expanding their services as part of a huge ecosystem.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.See All of Our Definitions
This report originates from Passport, our Mobile Phones research and analysis database.
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