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Mobile Phones in Japan

August 2022
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USD 990
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mobile Phones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mobile Phones in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mobile Phones in Japan?
  • Which are the leading brands in Japan?
  • How are products distributed in Japan?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Mobile Phones in Japan - Category analysis

KEY DATA FINDINGS

Second brands from the three largest telecoms players
Can iPhone SE attract consumers who cannot afford regular iPhone series?
New rules on fees increase demand for more affordable models
Used phones set to become more attractive
Not just telecommunications providers but ecosystem operators
Table 1 Sales of Mobile Phones by Category: Volume 2017-2022
Table 2 Sales of Mobile Phones by Category: Value 2017-2022
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Consumer Electronics in Japan - Industry Overview

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Mobile Phones

  • Feature Phones
  • Smartphones

Mobile Phones

Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mobile Phones research and analysis database.

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