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Country Report

Sauces, dressings and condiments in

Sauces, Dressings and Condiments in Thailand

40 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Despite the recovering economy in 2017, domestic spending remained largely conservative, affecting categories such as sauces, dressings and condiments. Manufacturers addressed this challenge in various ways, for example by launching more premium products to achieve higher margins, running major price promotions, introducing products in smaller pack sizes and adding new variants to their ranges. These activities helped the category to post current value growth of 6%, with sales also bolstered by rising unit prices.

COMPETITIVE LANDSCAPE

Ajinomoto Sales (Thailand) Co remained the leading player in sauces, dressings and condiments in 2017 with a retail value share of 26%. The company’s main brands are Ajinomoto, Rosdee and Takumi-Aji. The first two brands dominate monosodium glutamate and stock cubes and powders, respectively, while Takumi-Aji is a relatively small brand in soy sauces with just a 3% value share. Ajinomoto focused on marketing and consumer engagement activities throughout 2016 and 2017, for example participating in the Opportunity Thailand Seminar 2017, organised by the government to help drive the national economy. It also remained committed to corporate social responsibility initiatives via the Ajinomoto Foundation, conducting factory tours and running cookery classes for schoolchildren. Ajinomoto also introduced new variants, launching Tom Kha Gai and Tom Yum “Creamy” flavours as part of its Rosdee range in December 2016.

PROSPECTS

Over the forecast period sauces, dressings and condiments is expected to record a value CAGR of 4% at constant 2017 prices. Salad dressings is set to remain the best performing category, while chilli sauces is anticipated to outpace cooking sauces, dry sauces and soy sauces, being the second best performer with a value CAGR of 7% at constant 2017 prices. Growth will be partly driven by Thai Theparos Food Products’ chilli sauce in a stand-up pouch, which may encourage copycat products over the forecast period. With a lack of different pack types, chilli sauces is expected to pave the way in packaging innovation beyond smaller pack sizes. In addition, chilli sauces are regularly used products in Thai households, along with soy sauces, cooking sauces, dry sauces, oyster sauces and fish sauces, and can be used in cooking, for dipping and even as a dressing for Western dishes like salads and burgers.

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Sauces, Dressings and Condiments Sample Sauces, Dressings and Condiments Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sauces, dressings and condiments in Thailand?
What are the major brands in Thailand?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How much are consumers willing to pay for convenience?
What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sauces, Dressings and Condiments in Thailand - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 5 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Thailand - Company Profiles

Unilever Thai Holdings Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé (Thai) Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nestlé (Thai) Ltd: Key Facts
Summary 2 Nestlé (Thai) Ltd: Operational Indicators
Summary 3 Nestlé (Thai) Ltd: Competitive Position 2017
Summary 4 Unilever Thai Holdings Ltd: Key Facts
Summary 5 Unilever Thai Holdings Ltd: Operational Indicators
Summary 6 Unilever Thai Holdings Ltd: Competitive Position 2017

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Outlook

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Outlook

Urbanisation and changing lifestyles impact product innovations

Outlook

Health benefits and added value drive sales and support premiumisation

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sauces, Dressings and Condiments in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sauces, Dressings and Condiments in Thailand - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Thailand - Company Profiles

Unilever Thai Holdings Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé (Thai) Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Urbanisation and changing lifestyles impact product innovations

Health benefits and added value drive sales and support premiumisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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