Competitive Landscape
Leading Manufacturers Remain Dominant Thanks to Brand Loyalty
Cat food in India remains concentrated, with clear dominance by the top two manufacturers, which together accounted for 60% of retail value sales in 2025. Mars International India Pvt Ltd held the leading share in 2025, although its share declined gradually from 43% in 2021 to 38% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in India?
- Which are the leading brands in Cat Food in India?
- How are products distributed in Cat Food in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in India - Category analysis
Key Data Insights
Premium Wet Cat Food Sees the Strongest Growth as Urban Owners Trade up for Quality
Premium Wet Cat Food Sees the Strongest Growth as Urban Owners Trade up for Quality
Mankind Pharma Expands Petstar with Premium Health-Forward Cat Food Launch
Nestlé Purina Expands Friskies Variants via Pet Specialists and Retail E-Commerce
Tier-2 Cat Owners Set to Drive Growth, While Wet Cat Food to Gain Prominence
Veterinary Influence Expected to Drive Demand for Functional and Science-Backed Nutrition
Omnichannel Distribution Strategies to Enhance Accessibility and Consumer Engagement
Leading Manufacturers Remain Dominant Thanks to Brand Loyalty
Pet Shops and E-Commerce Lead Distribution Due to Evolving Consumer Preferences
Premiumisation Drives Health-Focused Product Development
Wellness Integration Shapes Proactive Pet Healthcare Ecosystems
Omnichannel Strategies Target Convenience-Driven Urban Consumers
Pet Care in India - Industry Overview
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Key Data Insights
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Dog Food Leads Volumes and Values, While Cat Food Drives Dynamic Premium Growth
Smylo’S Shark Tank Success Highlights Influence of Premiumisation on Purchasing
Urban Professionals to Drive Sustained Pet Care Expansion through Adoption and Spending
Dog Food Expected to Retain Volume Leadership While Cat Food Will Capture the Fastest Growth
Technology Adoption and Premiumisation Anticipated to Reshape Pet Care Offerings and Business Models
Mars, Indian Broiler Group and Royal Canin Consolidate Their Lead through Innovation and Distribution
Retail E-Commerce Reshapes Urban Pet Care Purchasing Habits
Functional Formulations and Clean Label Nutrition Drive Advancement
Challenger Brands Introduce Advanced Nutritional and Wellness Solutions
Value Creation and Margin Expansion through Premium Product Offerings
Country Reports Disclaimer
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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