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Country Report

Fast Food in

Fast Food in Egypt

29 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price hikes discourage Egyptians from visiting fast food outlets

Following the devaluation of the Egyptian pound, all fast food operators had to increase menu prices by at least 30% in 2017. This led Egyptians of all income levels to visit fast food establishments less often, and also made consumers more budget-conscious when they did frequent such outlets.

Healthy fast food remains a niche concept in Egypt

Healthy fast food is still a very new concept in Egypt, with demand restricted to a niche consumer base. For most Egyptians, the idea of healthy fast food is mainly limited to grilled meat and vegetables.

Downturn curbs development of new fast food concepts

While most chained fast food players struggled with rising costs and the unfavourable economic climate in 2017, independents were even worse affected. This was mainly because they did not have the leverage of bulk buying when dealing with suppliers, which made it much harder for them to offer competitive prices to consumers.

COMPETITIVE LANDSCAPE

Fast food operators face growing competition from other foodservice categories

Due to the fallout from the economic crisis, towards the end of the review period, fast food players in Egypt faced increasing competition from other types of foodservice operators. In particular, fast food outlets had to contend with a growing threat from cafés, full-service restaurants and 100% home delivery/takeaway operators offering more affordable menu items made with cheaper local ingredients.

Only chained fast food players can now afford rents in shopping malls

Rents in shopping malls such as City Stars, Mall of Arabia, Mall of Egypt and Cairo Festival City have reached very high levels in recent years. As a result, such locations are now mainly only affordable to well-established chains like McDonald’s, KFC, Panda House Express, Pizza Hut and Burger King, with independent fast food outlets becoming an increasingly rare sight in malls and food courts.

Middle Eastern outlets remain popular thanks to wide menus and affordable prices

Middle Eastern fast food outlets typically have very wide menus, offering an extensive array of dishes at different price points. Dishes containing chicken, meat or fish are more expensive, while dishes such as taameya, foul, tehina and dips are cheaper and a popular choice for sharing among 2-4 people.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Egypt?
What are the major brands in Egypt?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Egypt?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Price hikes discourage Egyptians from visiting fast food outlets

Healthy fast food remains a niche concept in Egypt

Downturn curbs development of new fast food concepts

COMPETITIVE LANDSCAPE

Fast food operators face growing competition from other foodservice categories

Only chained fast food players can now afford rents in shopping malls

Middle Eastern outlets remain popular thanks to wide menus and affordable prices

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Egypt - Industry Overview

EXECUTIVE SUMMARY

2017 is a difficult year for foodservice outlets

Rapidly rising costs change business dynamics in Egyptian foodservice

Return to “comfort food” witnessed in 2017

Development of online ordering remains slow but smaller players make gains

Independent foodservice operators an increasingly rare sight in shopping malls

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price hikes discourage Egyptians from visiting fast food outlets

Healthy fast food remains a niche concept in Egypt

Downturn curbs development of new fast food concepts

COMPETITIVE LANDSCAPE

Fast food operators face growing competition from other foodservice categories

Only chained fast food players can now afford rents in shopping malls

Middle Eastern outlets remain popular thanks to wide menus and affordable prices

Samples

Overview

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Table of Contents

Fast Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Price hikes discourage Egyptians from visiting fast food outlets

Healthy fast food remains a niche concept in Egypt

Downturn curbs development of new fast food concepts

COMPETITIVE LANDSCAPE

Fast food operators face growing competition from other foodservice categories

Only chained fast food players can now afford rents in shopping malls

Middle Eastern outlets remain popular thanks to wide menus and affordable prices

CATEGORY DATA

Consumer Foodservice in Egypt - Industry Overview

EXECUTIVE SUMMARY

2017 is a difficult year for foodservice outlets

Rapidly rising costs change business dynamics in Egyptian foodservice

Return to “comfort food” witnessed in 2017

Development of online ordering remains slow but smaller players make gains

Independent foodservice operators an increasingly rare sight in shopping malls

MARKET DATA

DEFINITIONS

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