Inbound arrivals saw continued strong growth in 2019, as the Japanese Government worked towards the ambitious target of raising tourist numbers from less than 20 million in 2015 to 40 million by 2020 and 60 million by 2030. Government efforts to increase inbound arrivals have included easing visa requirements and increasing the number of low coast carriers and other flights.
Outbound tourism continued to grow in 2019, though at a much slower rate than inbound tourism. While outbound tourism is set to go on growing over the forecast period, the majority of outbound Japanese travellers are expected to remain “repeaters” – individuals travelling abroad more than once during the year.
The Japanese travel market was adversely affected by a number of natural disasters towards the end of the review period. In 2018 alone, the country saw an earthquake at Osaka in June, heavy rain in western Japan in July, and a typhoon hitting Kansai International airport and an earthquake at Hokkaido in September.
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This industry report originates from Passport, our Travel And Tourism market research database.