Executive Summary

Sep 2019
PROSPECTS
Working towards ambitious growth in inbound tourism

Inbound arrivals saw continued strong growth in 2019, as the Japanese Government worked towards the ambitious target of raising tourist numbers from less than 20 million in 2015 to 40 million by 2020 and 60 million by 2030. Government efforts to increase inbound arrivals have included easing visa requirements and increasing the number of low coast carriers and other flights.

Working to encourage younger Japanese citizens to travel overseas

Outbound tourism continued to grow in 2019, though at a much slower rate than inbound tourism. While outbound tourism is set to go on growing over the forecast period, the majority of outbound Japanese travellers are expected to remain “repeaters” – individuals travelling abroad more than once during the year.

Natural disasters hit travel

The Japanese travel market was adversely affected by a number of natural disasters towards the end of the review period. In 2018 alone, the country saw an earthquake at Osaka in June, heavy rain in western Japan in July, and a typhoon hitting Kansai International airport and an earthquake at Hokkaido in September.

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Tourism Flows in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Japan?  
  • How dependent is Japan on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Japan - Category analysis

HEADLINES

PROSPECTS

Working towards ambitious growth in inbound tourism
Working to encourage younger Japanese citizens to travel overseas
Natural disasters hit travel

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Japan - Industry Overview

EXECUTIVE SUMMARY

Strong focus on boosting inbound tourism
Growth of online sales attracting non-travel players
LCCs focus on expanding mid-distance international operations
Hotel operators targeting demand beyond major metropolitan areas
Strong growth in inbound tourism forecast

SWOT

Summary 1 Destination Japan: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources