For the first time ever, Japan ranked first in the World Economic Forum’s 2021 Travel & Tourism Development Index. While travel restrictions are still in place, this indicates that Japan as a tourist destination has much potential and will have the opportunity to attract travellers from all over the world once restrictions are lifted.
Despite some positive factors for travel in Japan, there are also some factors which are expected to limit the pace of recovery. The first is the overall cautious mindset of the Japanese government and the people living in Japan.
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Understand the latest market trends and future growth opportunities for the Flows industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Flows industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Flows research and analysis database.
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