In the forecast period, it will be very important to understand how consumers’ values and behaviour have changed since COVID-19, and the impact on travel. For example, before COVID-19, shopping was one of the main activities when visiting Japan, and the large value/quantity of purchases made by tourists (mainly from China) was described using the term baku-gai.
Japan is expected to continue to be a favoured location for entertainment in the forecast period. Japan has been selected as the location for various theme parks which are known globally.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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