Austria is expected to register continued growth in inbound arrivals over the forecast period, in both winter and summer tourism. The latter is expected to benefit from continuously growing city tourism, especially in Vienna.
With its dominant role in terms of arrivals and untapped growth, Vienna will continue to remain centre stage in the Austrian tourism industry in the forecast period. The city benefits from rich cultural heritage and a favourable position right in the heart of Europe, making it a must-see for European travellers.
Domestic trips will continue to play a major role in the Austrian tourism industry, with domestic trips at around half the level of inbound arrivals. Because it offers plenty of attractive locations and sites for winter and summer visitors, plus Graz is a trending city for leisure and business travellers, Styria is expected to remain the leading destination in terms of domestic trips.
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This industry report originates from Passport, our Travel And Tourism market research database.