Executive Summary

Sep 2019
PROSPECTS
Continued growth expected in inbound arrivals, with China and the Czech Republic adding large numbers of visitors

Austria is expected to register continued growth in inbound arrivals over the forecast period, in both winter and summer tourism. The latter is expected to benefit from continuously growing city tourism, especially in Vienna.

Vienna’s attractions will help its strength as a tourism magnet to remain undimmed

With its dominant role in terms of arrivals and untapped growth, Vienna will continue to remain centre stage in the Austrian tourism industry in the forecast period. The city benefits from rich cultural heritage and a favourable position right in the heart of Europe, making it a must-see for European travellers.

Styria the leading destination for domestic travellers

Domestic trips will continue to play a major role in the Austrian tourism industry, with domestic trips at around half the level of inbound arrivals. Because it offers plenty of attractive locations and sites for winter and summer visitors, plus Graz is a trending city for leisure and business travellers, Styria is expected to remain the leading destination in terms of domestic trips.

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Tourism Flows in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Austria?  
  • How dependent is Austria on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Austria - Category analysis

HEADLINES

PROSPECTS

Continued growth expected in inbound arrivals, with China and the Czech Republic adding large numbers of visitors
Vienna’s attractions will help its strength as a tourism magnet to remain undimmed
Styria the leading destination for domestic travellers

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Austria - Industry Overview

EXECUTIVE SUMMARY

Austrian travel industry continues to grow despite weakening global economy
Growth of online travel sales continues apace, with mobile sales even more dynamic
Lots of action in low-cost carriers as Ryanair resurrects NIKI Luftfahrt
Airbnb’s strong growth could be stymied by planned new tax and registration regulations
Despite possible global headwinds, travel will continue to grow across all areas

SWOT

Summary 1 Destination Austria: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources