In 2022, the tourism promotion agency Visit Britain launched “Welcome to another side of Britain” as its leading international campaign. The campaign seeks to highlight the diversity in the UK in terms of the range of activities available, such as kayaking in Bristol, and sampling and even creating food and drink.
As the UK travel industry fully reopens in 2022, the impact of the government’s decision to withdraw VAT-reclaim sales to inbound tourists will become apparent. At the same time, airport stores are no longer able to sell VAT-free products to international travellers.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Tourism Flows industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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