Moving forward, Malaysia is turning its efforts to smart tourism, which involves the digitalisation and development of smart products and infrastructures. The aim is to secure a resilient and sustainable tourism industry against future crises, such as another pandemic.
Domestic business tourism will recover fully in 2023 in terms of number of trips, while domestic leisure is set to reach pre-pandemic levels in 2024. Business inbound will take until 2025, while leisure inbound will take even longer to recover to 2019 levels – until 2027.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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