Executive Summary

Sep 2019
PROSPECTS
Inbound arrivals to be boosted by Malaysia’s affordability, Muslim culture and business hub

Malaysia is an attractive destination thanks to its affordability, ease of access and stable socio-political environment. Furthermore, over the review period the weak ringgit favoured inbound tourism and encouraged a rise in tourist spending on shopping, dining and leisure activities.

With more money in their pockets, Malaysians treat themselves to more trips abroad and at home

Outbound travel increased strongly again in 2019 thanks to an improving economic climate. In addition, following the abolition of GST in June 2018, the prices of goods and services declined across the board.

There is appetite for adventures off the beaten path

Aside from city breaks and shopping, today’s tourists are increasingly looking to experience the culture and lifestyle in their chosen destinations. They are able to research destinations and plan their itineraries according to their personal preferences thanks to the wealth of information available on the internet.

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Tourism Flows in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Malaysia?  
  • How dependent is Malaysia on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Malaysia - Category analysis

HEADLINES

PROSPECTS

Inbound arrivals to be boosted by Malaysia’s affordability, Muslim culture and business hub
With more money in their pockets, Malaysians treat themselves to more trips abroad and at home
There is appetite for adventures off the beaten path

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Inbound arrivals recover thanks to Malaysia’s affordability
The world is at Malaysians’ fingertips
Malaysians look to save on their travel, boosting low cost carriers
Tailored travel packages and hourly car rental are new offerings to entice the modern traveller
Conditions are ripe for a good performance

SWOT

Summary 1 Destination Malaysia: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources