Malaysia is seeing a strong recovery in inbound arrivals in 2023 and is on the path to see a full return to pre-pandemic levels by early 2025, in terms of number of trips. Asian travellers, especially those traveling with families or in large groups, will likely opt to visit nearby destinations instead of venturing far away.
For the domestic market, Sabah’s tourism board’s initiatives remain focused on reaching consumers directly such as by participating in travel fairs/roadshows in major cities in Malaysia while offering special incentives via e-wallets to encourage immediate bookings. Meanwhile, for international markets Malaysia is continuously looking to identify joint partnership opportunities with trade partners such as airlines and tour agents to enhance its marketing initiatives within its target markets.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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