Malaysia is an attractive destination thanks to its affordability, ease of access and stable socio-political environment. Furthermore, over the review period the weak ringgit favoured inbound tourism and encouraged a rise in tourist spending on shopping, dining and leisure activities.
Outbound travel increased strongly again in 2019 thanks to an improving economic climate. In addition, following the abolition of GST in June 2018, the prices of goods and services declined across the board.
Aside from city breaks and shopping, today’s tourists are increasingly looking to experience the culture and lifestyle in their chosen destinations. They are able to research destinations and plan their itineraries according to their personal preferences thanks to the wealth of information available on the internet.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.