Norway is expected to promote its image as a safe destination that has coped well with the pandemic and fostered a recovery to attract tourists, not least visitors from countries where the fear of COVID-19 remains high. The government is committed to driving the country’s recovery from the pandemic, including steps to provide security from potential further waves and to limit restrictions.
The high cost of living and, therefore, the high cost of travel to Norway is being counterbalanced by the promotion of “dream postcard” destinations, such as snowy areas in the north in winter, and fjords and canyons in summer. The return to basics in terms of highlighting Norway’s traditional attributes and attractions is strengthened by the perception of the country as a safe haven, due to its relatively low level of contaminations and deaths from COVID-19.
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Understand the latest market trends and future growth opportunities for the Flows industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Flows research and analysis database.
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