Domestic duty-free shopping remains one of the fastest growing categories, benefiting from the lifting of travel restrictions in China, pent-up consumer demand and the anticipated return of the affluent tourist. Although outbound options only became available in 2023, Hainan Island, China’s largest duty-free port, is expected to see consistent traffic, as it is the only area in China that enjoys year-round tropical weather.
Inbound travel to China reached a historical low in 2022, affected by stringent international travel policy imposed over the last three years. Regional lockdowns and increased mobility restrictions also exacerbated the downturn of travel sentiment towards China, resulting in a wide cancellation in bookings.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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