Despite government efforts, it will take five years for inbound arrivals to fully reach pre-pandemic levels, with recovery expected by the end of forecast period in terms of number of trips. Recovery will be in large part thanks to the efforts of the Vietnam National Administration of Tourism in promoting the country as an ideal destination to foreigners.
Towards the end of the review period the Ministry of Culture, Sports and Tourism launched a new campaign named "Vietnam: Go to Love!" in both Vietnamese and English. The travel campaign has been mainly driven by social media platform YouTube which included the participation of well-known YouTubers and celebrities such as Khoai Lang Thang, Chan La Ca, Fly Around Vietnam, and H'hen Niê.
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Understand the latest market trends and future growth opportunities for the Flows industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Flows industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Flows research and analysis database.
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