The number of international tourist arrivals to Vietnam increased strongly in 2019, as the country continues to attract people eager to explore its rich culture – an eclectic mix of modernity and tradition, Vietnamese gastronomy and the country’s abundant natural beauty. It helps that the Vietnam National Administration of Tourism regularly runs seminars and incentive programmes for key partners in European and Northern Asia markets to promote Vietnam tourism, and also helps that the government has relaxed visa requirements for 46 countries.
Domestic trips increased by double digits again in 2019. Thanks to higher average disposable income and greater exposure to travel ideas and inspiration, as well as constant marketing activities by industry players via mass media channels and social media sites, more local Vietnamese are traveling abroad.
Despite the ongoing public outcry regarding the lack of sustainable tourism in Vietnam, which is particularly notable in traffic congestion and environmental degradation occurring in Ha Long Bay, there has been no indication that the government is going to focus on improving this situation in the near future. In 2017, strong backlash from the public did force the government to halt plans to build a cable car system that would bring tourists directly to SonDoong, the largest cave in the world, because of its potentially destructive environmental impact.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Vietnam with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.