Executive Summary

Sep 2019
PROSPECTS
Increased interest in Vietnam along with strong governmental boost keep inbound arrivals surging

The number of international tourist arrivals to Vietnam increased strongly in 2019, as the country continues to attract people eager to explore its rich culture – an eclectic mix of modernity and tradition, Vietnamese gastronomy and the country’s abundant natural beauty. It helps that the Vietnam National Administration of Tourism regularly runs seminars and incentive programmes for key partners in European and Northern Asia markets to promote Vietnam tourism, and also helps that the government has relaxed visa requirements for 46 countries.

Visa relaxation for several destinations, low-cost carrier expansion, higher income and other incentives boost domestic travel

Domestic trips increased by double digits again in 2019. Thanks to higher average disposable income and greater exposure to travel ideas and inspiration, as well as constant marketing activities by industry players via mass media channels and social media sites, more local Vietnamese are traveling abroad.

Unsustainable tourism is some areas alarms environmentalists and risks turning some tourists away

Despite the ongoing public outcry regarding the lack of sustainable tourism in Vietnam, which is particularly notable in traffic congestion and environmental degradation occurring in Ha Long Bay, there has been no indication that the government is going to focus on improving this situation in the near future. In 2017, strong backlash from the public did force the government to halt plans to build a cable car system that would bring tourists directly to SonDoong, the largest cave in the world, because of its potentially destructive environmental impact.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Tourism Flows in Vietnam

SAMPLES: FAQS ABOUT SAMPLES

Delivery: Files are delivered directly into your account within a few minutes of purchase. 

Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Vietnam?  
  • How dependent is Vietnam on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Vietnam - Category analysis

HEADLINES

PROSPECTS

Increased interest in Vietnam along with strong governmental boost keep inbound arrivals surging
Visa relaxation for several destinations, low-cost carrier expansion, higher income and other incentives boost domestic travel
Unsustainable tourism is some areas alarms environmentalists and risks turning some tourists away

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Vietnam is enjoying strong economic growth and development, resulting in higher tourist traffic in all directions
Online sales continue to outpace offline sales in all major categories as travellers are increasingly connected
VietJet and Vinpearl maintain their leading positions in low-cost airlines, ongoing promotion and expansion
Among Vietnam’s many and varied tourist attractions unusual theme parks across the country are commanding more attention
Prospects for value growth are strongly positive for all travel and tourism categories in Vietnam over the forecast period

SWOT

Summary 1 Destination Vietnam: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources