Slower growth was recorded in inbound arrivals in 2019 due to a number of reasons. This included a slowdown in a number of Eurozone economies as well as insecurity caused by a possible no-deal Brexit, given that the UK is a major source market for Greece.
Athens continues to boast particular dynamism as a destination, both in its own right as a city-break destination for history/culture and as an entry point for the Greek islands and inland destinations. This is expected to continue over the forecast period, with Athens also set to keep increasing its popularity for business arrivals and MICE tourism.
Both domestic trips and outbound departures continued to increase in 2019, with further growth expected over the forecast period, in line with the stabilisation of the Greek economy and gradual slow economic growth, with disposable incomes and consumer confidence being slowly restored after the turmoil of the Greek financial crisis. Domestic tourism still remains very popular among Greeks due to the wide availability of domestic holiday sites and the lower cost of domestic travel.
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This industry report originates from Passport, our Travel And Tourism market research database.