The government in South Korea removed most pandemic-related restrictions from June 2022 for both domestic and international travellers. In line the dynamic changing impact of the pandemic, the local government has constantly modified its policy in accordance with rising or falling cases.
Younger consumers comprising millennials and Generation Z are driving new trends in South Korea. Social networks, multiple broadcasting systems, different industries' marketing strategies and even travel industries are targeting younger consumers in an effort to increase their revenue.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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