Executive Summary

Sep 2019
PROSPECTS
Inbound arrivals continue increasing through attracting more visitors from the Asia Pacific region

Since 2017, when inbound arrivals significantly declined due to political issues with China, visitors to South Korea are becoming more diversified. While Chinese travellers used to account for almost half of inbound arrivals in South Korea up to 2016, this dropped to below a third in 2017, and, although it is now recovering, was still some way below the former levels in 2019.

Outbound departures continues to record healthy growth

Travel abroad is becoming a popular activity for South Korean consumers to spend their leisure time on. In order to enable consumers to maintain a better work/leisure balance, the country introduced a maximum working week of 52 hours from 2019, made up of 40 hours of normal work and a maximum of 12 hours overtime, this will leave South Koreans with more time to spend on leisure.

Experiences becoming more crucial

Millennial consumers tend to spend more on experiences than on things and this is also impacting the travel industry. For inbound arrivals, travel intermediaries and tour operators are offering a more varied range of activity products.

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Tourism Flows in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in South Korea?  
  • How dependent is South Korea on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in South Korea - Category analysis

HEADLINES

PROSPECTS

Inbound arrivals continue increasing through attracting more visitors from the Asia Pacific region
Outbound departures continues to record healthy growth
Experiences becoming more crucial

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continued increases in outbound, inbound and domestic trips means continued healthy growth in travel
Online travel intermediaries performing strongly on the back of various types of offering
While local scheduled airlines are having difficulties, low-cost carriers continue to enjoy strong growth
New package holiday products are being developed
Travel will continue to see positive growth over the forecast period

SWOT

Summary 1 Destination South Korea: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources