Since 2017, when inbound arrivals significantly declined due to political issues with China, visitors to South Korea are becoming more diversified. While Chinese travellers used to account for almost half of inbound arrivals in South Korea up to 2016, this dropped to below a third in 2017, and, although it is now recovering, was still some way below the former levels in 2019.
Travel abroad is becoming a popular activity for South Korean consumers to spend their leisure time on. In order to enable consumers to maintain a better work/leisure balance, the country introduced a maximum working week of 52 hours from 2019, made up of 40 hours of normal work and a maximum of 12 hours overtime, this will leave South Koreans with more time to spend on leisure.
Millennial consumers tend to spend more on experiences than on things and this is also impacting the travel industry. For inbound arrivals, travel intermediaries and tour operators are offering a more varied range of activity products.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in South Korea with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.