Prior to the pandemic, Chinese inbound travellers to South Korea mostly consisted of Chinese groups of tourists. However, during the pandemic, visas to the country were more difficult to obtain, leading to a sharp decline in Chinese inbound travellers.
For the first time since the emergence of the pandemic, domestic travel to Jeju is expected to decline in 2023. As international cross-border travel was difficult when mobility restrictions were in place, the demand to travel was mainly directed towards Jeju, causing a high increase in travel to this area in South Korea.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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