Executive Summary

Sep 2019
PROSPECTS
Growth in arrivals supported by more flexible visa requirements

Greater flexibility in visa requirements supported growth in inbound arrivals in 2019. After the successful trial of e-visas for New Zealand passport holders in 2019, the scheme is likely to be extended.

Business tourism receives a boost from more favourable business environment

The business operating environment in South Africa is improving and this has created more room for the development of so-called “bleisure” tourism, which refers to trips to combine with business trips with elements of leisure tourism. 2019 saw the election of former trade union leader and businessman Cyril Ramaphosa as the new President of South Africa.

Domestic tourism slated for strong growth as consumer confidence returns

A better performance is expected in domestic tourism flows in South Africa over the forecast period. Recent years have seen many South Africans struggling with shrinking disposable incomes, with falling real incomes and the rising cost of living the main reasons for this.

Strategic partnerships between tourism authorities and airlines boost arrivals

Demand for travel to South Africa is rising in source markets which are benefiting from the recovery in the global oil price, notably Middle Eastern countries such as the United Arab Emirates. Outbound tourism is booming again in the Middle East as disposable income levels return to pre-oil price slump levels and this is expected to result in higher arrivals to South Africa from these countries during the forecast period.

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Tourism Flows in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in South Africa?  
  • How dependent is South Africa on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in South Africa - Category analysis

HEADLINES

PROSPECTS

Growth in arrivals supported by more flexible visa requirements
Business tourism receives a boost from more favourable business environment
Domestic tourism slated for strong growth as consumer confidence returns
Strategic partnerships between tourism authorities and airlines boost arrivals

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in South Africa - Industry Overview

EXECUTIVE SUMMARY

Better connections and economic improvements boost growth in travel
Instagram and influencers to play a more important role
South Africa Airways seeks collaborations to trade itself out of trouble
Car rental faces competition from disruptive app-based peer-to-peer platforms
Mixed fortunes but solid growth lie ahead for travel in South Africa

SWOT

Summary 1 Destination South Africa: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources